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Tuesday, 13 August 2013

Premium Brand For Premium Advertising

Premium Brand For Premium Advertising
Marc Jacobs‘ Honey Perfume On Display in Birmingham

blowUP media today unveiled their latest outdoor digital campaign - Marc Jacobs‘ new Honey perfume. The new fragrance‘s bottle is a reimagining of Jacobs‘ Dot design, joining existing scents Daisy, Dot and Lola.

The fragrance will be promoted on blowUP media’s 61sqm Super Motion digital screen located on Birmingham High Street opposite the Bullring Shopping Centre. Targeting shoppers within the city centre, the site has an estimated footfall of 75,000 people per day.

Aimee Mckay, Sales Director of blowUP media UK says ‘This is an exciting campaign for our Super Motion site. The team at Marc Jacobs have come up with another strong creative concept that’s eye-catching and striking. That, combined with the sheer size and prime location of our Super Motion digital screen, has resulted in a stand-out campaign for them. It’s great to see brands like this opting to target city centre shoppers on our premium sites.‘

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

Editor’s Note:  Hi-res images attached in email.   blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk.

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