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Marc Jacobs‘ Honey Perfume On Display in Birmingham
Marc Jacobs‘ Honey Perfume On Display in Birmingham
blowUP media today
unveiled their latest outdoor digital campaign - Marc Jacobs‘ new Honey
perfume. The new fragrance‘s bottle is a reimagining of Jacobs‘ Dot design,
joining existing scents Daisy, Dot and Lola.
The fragrance will be
promoted on blowUP media’s 61sqm Super Motion digital screen located on
Birmingham High Street opposite the Bullring Shopping Centre. Targeting
shoppers within the city centre, the site has an estimated footfall of 75,000
people per day.
Aimee Mckay, Sales
Director of blowUP media UK says ‘This is an exciting campaign for our Super
Motion site. The team at Marc Jacobs have come up with another strong creative
concept that’s eye-catching and striking. That, combined with the sheer size
and prime location of our Super Motion digital screen, has resulted in a
stand-out campaign for them. It’s great to see brands like this opting to
target city centre shoppers on our premium sites.‘
ENDS
Editor’s
Note: Hi-res images attached in email. blowUP
media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to
17,300 square meters. Its advertising spaces ensure that company statements and
messages reach their target groups at prime locations in important European
cities. Whether it is Berlin, London or Madrid, large-scale posters are an
effective means of generating attention, and they have an unrivalled impact on
the urban landscape. blowUP media manages approximately 300 locations, giving
it the largest network of Giant Posters in Europe. The company has offices in
12 European towns and cities and is a competent business partner for
advertisers and local authorities. Time and again, blowUP media’s award-winning
projects set the standards for designing public spaces – one of our projects,
The Longest Love-Letter In The World, has even made it into the Guinness Book
of Records. More information is available at www.blowup-media.co.uk.
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