Music Giant Uses Giant Poster
Campaign to Launch Tour Sales
Jay-Z’s Magna Carter Tour Tickets
Launched via OOH Campaign
blowUP media today (19th July 2013) unveiled the Giant Poster
campaign promoting Jay-Z’s hotly anticipated Magna Carter Tour.
The creative, which mirrors that of the star’s first UK number one
album, has been tailored to detail specific tour dates and ticket sales
information in London, Birmingham and Manchester. blowUP media has also used
the campaign to launch one of its own media sites, McLaren House in Birmingham,
which stands at 200sqm.
Aimee Mckay, Sales Director of blowUP media said: ‘blowUP media has once
more proven it can provide large-scale
platforms for big names and events – and names don’t come much bigger that
Jay-Z’s. This tour means a lot to a huge
number of fans so a big statement was needed. This is why the tour promoters
used our inventory to build on fan anticipation as Giant Posters are a great
way to maximize exposure ahead of this autumn’s tour.’
ENDS
Editor’s
Note: Hi-res images attached in email. blowUP
media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to
17,300 square meters. Its advertising spaces ensure that company statements and
messages reach their target groups at prime locations in important European
cities. Whether it is Berlin, London or Madrid, large-scale posters are an
effective means of generating attention, and they have an unrivalled impact on
the urban landscape. blowUP media manages approximately 300 locations, giving
it the largest network of Giant Posters in Europe. The company has offices in
12 European towns and cities and is a competent business partner for
advertisers and local authorities. Time and again, blowUP media’s award-winning
projects set the standards for designing public spaces – one of our projects,
The Longest Love-Letter In The World, has even made it into the Guinness Book
of Records. More information is available at www.blowup-media.co.uk.
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