Thursday, 20 December 2012
out of home” in a tie-up with Canon. Eye and Canon Announce a Global First Using New Amplify Platform Eye recently partnered with Canon to promote the EOS 650D camera. Canon is the first advertiser globally to use Eye’s new Amplify product and is using its worldwide network of mobile enabled, digital OOH sites, each of which offers Near Field Communication (NFC), QR and SMS functionality. Initially launched across Gatwick and Stansted airports, passengers are taken directly from a digital OOH unit to the Canon website on their smartphone where they can enjoy an explanation of all the features and benefits of the Canon EOS camera via video. This represents a significant step forward in OOH as it brings both scale and interactivity to outdoor campaigns – but Canon and Eye are not alone. Another recent advance in interactive advertising at airports is Tesco’s virtual grocery store at Gatwick. Following on from the company’s highly successful – and award winning - store in Korea the service provides a mix of browsing, online shopping and home delivery. This means that passengers can order at the airport then ensure their groceries arrive at their home when they do. Not only is this technically impressive, it is a great example of OOH media providing a creative solution to a genuine customer need. As digital out of home (DOOH) evolves technically and sees wider adoption, more and more opportunities become viable. The head of one leading digital agency, Eric Newnham of Talon Outdoor explained ‘‘Paper and paste’ poster advertising is rapidly becoming yesterday’s delivery. Digital is massively exciting not just because it is new but because it offers advertisers the perfectly timed and placed chance to do something very meaningful with their target markets. By talking to a defined market with the right offer, at the right time and in an engaging way, it is an excellent platform to get the results you are seeking.’ Bio Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media, including poster advertising, bus advertising and tube advertising.
Posted by Steve Munford at 13:13
Monday, 17 December 2012
international marathon, make sure that you mix up your treadmill time with at least two outdoor runs a week. One of these should be your weekly long run. If you can, try to take it in the middle of the day, when the weather is warmest and you’ve got the most daylight. Once you hit the last six weeks of training to run your European marathon, do your best to get as many runs as possible done outdoors. For the most part cold days are fine but try to avoid running in the rain or the sleet for more than 45 minutes as it can increase your chances of catching a chill. Staying dry should be one of your main priorities so your running gear plays an important role in your training. It needs to be lightweight and snug in order to maintain your core body temperature. Wear a beanie and gloves to keep your extremities warm, these can always be taken off should you begin to overheat. Ideally your outer layer should be windproof and have pockets; better jackets have zippers on the armpits to allow for good ventilation. After training, your recovery is going to be a bit different when it is cooler. A well-fuelled run is the first step to proper recovery. Being colder doesn’t mean you won’t be losing fluids and at risk of dehydration so you should maintain the intake of food and water that you would after a run in the sun. Instead of doing a recovery run head indoors and try stretching, yoga or Pilates. These activities will keep your muscles limber and allow you to stay warm and dry whilst you do your recovery. If you follow these easy guidelines and look after yourself during the winter months then come March 24th you will have made it through the worst of the weather and be in peak physical condition to run by the sea in beautiful Limassol. Bio run by the sea, Limassol is the host venue for one of the most picturesque international half marathons in Europe. It is popular amongst experts seeking flat marathon courses or novices simply wanting to run abroad.
Brighton big screen at the end of 2012 and for all the reasons listed above this will be a great way for businesses of all sizes to advertise using a form of dynamic media in a regional area. The Brighton Smartscreen will be the first of its kind outside of a major city in Europe making it a truly cutting edge opportunity. Brighton media is taking the lead in regional advertising. Bio Maxx Media creates dynamic media and digital outdoor advertising, changing the face of the media in Brighton and the South Coast with its Brighton big screen.
affordable supplement alternative. Avoid comfort food – Sometimes in winter it is easy to get caught up consuming excessive amounts of food and wine whilst bundled up indoors by the fire. Start small when forming healthy eating habits, cut out a few unhealthy foods at a time and use a nutritionally balanced meal replacement such as Positrim Crème Mix Meal Replacement* to start you off, then gradually replace it with healthy meal options. Keep Your Calories Up – To eat nothing or very little, reduces the intake of essential nutrition, vitamins, minerals, proteins and essential fatty acids. If you cut back too severely on your calorific intake your body can go into starvation mode causing your metabolic rate to drop and your weight loss to slow down. Making sure you are getting an adequate number of calories for your age, weight and gender ensures you will see the best results. Stick to it! – Rome wasn’t built in a day and your fabulous new body won’t be either. The key to success is not expecting results over night. Reward yourself along the way as you meet milestones. Make sure these rewards are not food based, instead reward yourself with a bubble bath or a facial. Relevant Products • Nutrilite Garlic £17.30 for 120 tablets • Nutrilite Positrim Crème Mix Meal Replacement £23.00 for 14 sachets Editor’s Note: Nutrilite is the world’s number one selling vitamin and dietary supplements brand. Part of the Amway Group portfolio, Nutrilite products are enjoyed by millions of customers in over 55 countries, including the athletes at AC Milan. What makes Nutrilite different? • Nutrilite’s products can be traced back to their source as they are grown, harvested and processed on its own certified organic farms. For example, the pomegranates and alfalfa which are in Nutrilite’s Double X product are grown on the 45-hectare Lake View Farm in California • Carl Rhenborg, the founder of Nutrilite, was a pioneer in the vitamins and minerals industry as in 1934 he produced his first plant-based multivitamin product. Nutrilite is now under the careful management of Carl’s son, Dr. Sam Rhenborg • At the Nutrilite Health Institute in California experts conduct over 25,000 products tests a month, ensuring that customers know that what they are buying is safe • Nutrilite products are suitable for all demographics, such as chewable multivitamins to help children get their ‘five-a-day’, iron folic acid for expecting mothers and calcium magnesium to help calm stressed workers The ‘Nutrilite Family Health – Naturally’ campaign aims to encourage people to think of different ways to be healthy, for more information please visit www.facebook.com/nutrilitefamilyhealthnaturally or @nutrilitefamily. Amway has over three million distributors through its direct selling programme, 25,000 of which are based in the UK. For sales information please visit the Nutrilite website (http://www.amway.co.uk/en/our-brands/nutrilite), call +44 (0)1908 629400 or visit the London experience centre at Victoria House, Southampton Row, WC1B 4DA.
Posted by Steve Munford at 11:45
Friday, 14 December 2012
Nutrilite Biotin C Plus* is a great way to maintain a healthy balance of nutrients and ensure you stay looking your best. Below Nutrilite offers you some more handy tips for starting the New Year feeling great: - Keep Cool - As tempting as it may be to fire up a hot bath on a cold night, it is simply no good for your skin. A very hot bath or shower can break down the lipid barriers in the skin, this can result in a loss of moisture, leaving your skin dry and prone to cracking. Try using a warm temperature instead and moisturize straight after bathing whilst your skin is still moist so that you can trap in some of the water - Eat a Healthy Diet – You’ve heard it a thousand times, but it’s true, fresh fruit and vegetables as well as whole grains are vital to your health. In addition drinking more water enables the kidneys to flush toxins from the body, resulting in healthy skin, hair and nails. Alternatively, supplement use is a great way to get your body what it needs, try Nutrilite Concentrated Fruit and Vegetables* as a handy option for when you don’t have time to eat properly. - Quit stressing and start sweating! – Cortisol is a hormone the body releases when we are stressed. Excess cortisol can result in oily skin and other skin related problems. Try to get in some light to moderate exercise a few days a week, even when you don’t feel like it. - Add some zinc to your diet – A lack of zinc can lead to hair loss, as well as a flaky dry scalp. Zinc helps your body repair itself, boosts immunity levels and fights adult acne. Nutrilite Zinc Mineral Sticks* are a quick and easy way to get your daily fix. - Stay dry – make sure you keep your feet and hands dry, wear 100% cotton socks as they are great for absorption and air out your shoes after you’ve been outside. If you are getting around with damp feet your nails may become infected. Never leave the house with wet hair this leaves it exposed to the elements and more like to become damaged and discoloured. When styling your hair try not to blast it on the highest setting, use a low heat for styling. Relevant Products • Nutrilite Biotin C Plus £15.10 for 90 tablets • Nutrilite Concentrated Fruit and Vegetables £24.20 for 60 tablets • Nutrilite Zinc Mineral Sticks £17.50 for 30 sticks Editor’s Note: Nutrilite is the world’s number one selling vitamin and dietary supplements brand. Part of the Amway Group portfolio, Nutrilite products are enjoyed by millions of customers in over 55 countries, including the athletes at AC Milan. What makes Nutrilite different? • Nutrilite’s products can be traced back to their source as they are grown, harvested and processed on its own certified organic farms. For example, the pomegranates and alfalfa which are in Nutrilite’s Double X product are grown on the 45-hectare Lake View Farm in California • Carl Rhenborg, the founder of Nutrilite, was a pioneer in the vitamins and minerals industry as in 1934 he produced his first plant-based multivitamin product. Nutrilite is now under the careful management of Carl’s son, Dr. Sam Rhenborg • At the Nutrilite Health Institute in California experts conduct over 25,000 products tests a month, ensuring that customers know that what they are buying is safe • Nutrilite products are suitable for all demographics, such as chewable multivitamins to help children get their ‘five-a-day’, iron folic acid for expecting mothers and calcium magnesium to help calm stressed workers The ‘Nutrilite Family Health – Naturally’ campaign aims to encourage people to think of different ways to be healthy, for more information please visit www.facebook.com/nutrilitefamilyhealthnaturally or @nutrilitefamily. Amway has over three million distributors through its direct selling programme, 25,000 of which are based in the UK. For sales information please visit the Nutrilite website (http://www.amway.co.uk/en/our-brands/nutrilite), call +44 (0)1908 629400 or visit the London experience centre at Victoria House, Southampton Row, WC1B 4DA.
Posted by Steve Munford at 10:13
Thursday, 13 December 2012
out of home advertising it is the idea that a virtual boundary, or "fence" is set up around a particular location. If you enter the geofence area, you may qualify for a discount or promotion, for example, you walk past a store and you receive an SMS with a discount code encouraging you to enter the store and make a purchase. 6. Psychographics – Involves the identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviours. Psychographic data points include opinions, attitudes, and beliefs about various aspects relating to lifestyle and purchasing behaviour. 7. DEC - Daily effective circulation is a measurement of the adult audience that has the opportunity to view the advertising message each day. For OOH it is based on the annual average daily traffic (AADT) count of a location taking into account the average number of persons 18 and over in each vehicle, the visible traffic flow and the hours of illumination of the display. The resulting number is expressed in thousands to facilitate the calculation of the costs per thousand (CPM) impressions per month. 8. EVMS - Electronic variable message sign is a digital out of home (DOOH) sign depicting action, motion, light, or colour changes through full motion video, electrical or mechanical means. Although technologically similar to flashing signs, the animated sign emphasizes graphics and artistic display. 9. Wall Scapes - These signs are murals that are typically painted onto the side of a building or other massive structure. In certain applications, vinyl advertising copy may be applied to or suspended from a wall. These signs may be huge vinyl signs draped down or wrapped around buildings, suspended from construction scaffolding, or other supporting framework. These signs are sometimes referred to as "building warps". 10. Street Furniture – Outdoor media advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curb side to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.
Posted by Steve Munford at 12:56
Brighton big screen, so that the community can have access to one of the fastest forms of alert available. They are offering this dynamic media advertising space for free to the local police and are hoping that their contribution will have a big impact. The Brighton Smart Screen will have a weekly OTS of 360,000 people a week, hopefully one of those people will know something and in 2013 they can help increase the number of missing people who are found.
Posted by Steve Munford at 09:57
Wednesday, 12 December 2012
sports PR job. Suddenly athletic physiques of all types were more admired than overly spray tanned skeletons with surgically enhanced boobs. Much was made of the years of hard training as opposed to overnight celebrity based on minimal talent. Olympic and Paralympic women were judged by what they achieved not how they looked. In short, suddenly everyone – including the media - was much more sensible and positive, the knock on effect of which is clear. The secret now is to keep this going; funding and interest levels are potentially already dwindling but with the right investment in broadcasting and sports public relations, this incredibly exciting trend can grow. Without this, the Olympics is in danger of being a happy memory rather than the life-changing event it genuinely could have been. Bio ENS Ltd is a sports PR agency based in central London, tasked with promoting and protecting brands in sport. It specializes in rugby PR, football PR and Olympics PR.
Posted by Steve Munford at 09:42
Wednesday, 5 December 2012
image rights” which are protected in a slightly piecemeal manner by a number of UK laws. To facilitate profitable exploitation of these rights, athletes can enter into contracts with sponsors whereby the athlete will promise to provide a service in return for money or money's worth (such as sporting equipment) from the sponsor. Typical services provided by sponsored athletes include appearances in advertising campaigns, product endorsement and personal appearances at sponsor events. Athletes who find their image rights being used without consent may be entitled to bring a claim for false endorsement under the law of passing off (as occurred in a case involving Eddie Irvine) or for trade mark infringement if they have a registered trade mark which is being used unlawfully. Injunctions, damages, an account of profits and/or orders to deliver up any offending materials may also be obtained in some circumstances. Various advertising standards codes offer further protection by prohibiting references to people with a public profile without their permission and complaints of inappropriate behaviour can be made to the Advertising Standards Authority. Handling Agents A number of those athletes whose star is on the rise will look to appoint an agent, who will hopefully bring useful knowledge, experience and contacts to the table, to deal with their commercial agreements. Agents operate both nationally and internationally and may be sports specialists or general celebrity agents. When negotiating representation contracts with agents, athletes should consider taking legal advice and should carefully consider the fees payable to the agent, the events that trigger payment and the length of the contract. One need only look at the case concerning Wayne Rooney to witness the effects of an overly restrictive representation agreement with an overly long term. Agents are able to enter contracts on behalf of the individuals they represent, so a relationship of trust and confidence is essential. The activities of sports agents are regulated by UK law and the national and international regulations of various sports. The regulation of football agents is particularly detailed and complex and RFL, cricket and boxing agents are regulated in the UK by their respective National Governing Bodies. Agents must in all cases act in accordance with the terms of their appointment and a number of common law duties set out under UK law (e.g. to use due care and skill, to disclose any conflicts of interest, not to make any secret profit etc.). The Sports Reputation Group is here to assist and advise players, agents and clubs with their reputation management and crisis management. Taxation Revenue (which includes goods such as sports equipment and services received as value in kind) received by an athlete from their sponsors will constitute income for tax purposes. Athletes must therefore plan their finances to prepare for each year’s tax bill and would be well advised to engage a suitably qualified accountant in the event they procure any significant sponsorship deals. To avoid higher rates of income tax, some athletes choose to assign their image rights to a limited company which then licences their use to sponsors. Legal and accountancy advice should be obtained before the formation of such a company, including in relation to VAT implications. Regulatory Issues Special care should be taken in relation to sponsorship deals with organisation selling products considered contrary to the ethos of sport (tobacco, alcohol, fast food or gambling services). This is especially the case as regards youth sports, images of youth athletes, advertising likely to be seen by children and any sensitivities of member athletes. For example, images of individuals aged under 25 of those whose religion prohibits gambling should not feature in adverts for gambling services. Athletes must also check the rules of any applicable national and international governing bodies, including those relating to leagues or competitions in which they participate, for further restrictions on sponsorship. Finally, please take comfort in the fact that The Sports Reputation Group here to help you ensure that your golden opportunities are realised in the best possible way. Bio The Sports Reputation Group is a new and unique entity offering complete media management and reputation management exclusively for clients in sport.
Posted by Steve Munford at 09:09
Tuesday, 4 December 2012
out of home media sector by becoming a shareholder, has seen significant growth over the past few months. Not least of these was when it was announced that Frank Bryant will be joining the business in late February 2013, in the capacity of Director and Shareholder. At the time Newnham explained his rationale for re-entering the sector, he said ‘I have spent quite some time developing my passion and understanding of the latest in digital and mobile communications. Consequently I have a clear vision as to how outdoor can adopt some new technologies and Talon’s size and independence gives us the perfect platform to explore these to the full. The current specialist sector is polarized and we think there is huge potential for an independent agency – such as ours - to introduce some fresh thinking. Clearly traditional outdoor delivery will be a fundamental part of our business but we want to work with new clients and embrace the exciting opportunities technology presents.’ Talon was founded in 2007 by Nick Jarman and is the UK representative of IOOH (International Out of Home), a global network of independently owned outdoor specialists which cover 15 countries and collectively bill over £100m. In a rapidly evolving media and communication landscape, it is determined to remain independent of the large group owned networks in order to offer more flexibility to its customers. Talon’s services include traditional outdoor media, digital, mobile, experiential, poster advertising and event sponsorships communications. Bio Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media.
Posted by Steve Munford at 11:42
Monday, 3 December 2012
A Career in Sports Public Relations, Part Two - The Five Biggest Mistakes Job Candidates Make in Interviews
sports PR company it is as well to grasp it early. There are tracksuits and suits, or, to put it another way, playing sport and overseeing the commercial side of it. By all means let the interviewer know that you are a season ticket holder at your favourite club or that a certain star is your hero, but don’t look like a wannabe. Talk about your understanding (and desire to learn more about) brands, sponsorships, fan engagement etc – that’s the type of work you’ll be doing so seem enthusiastic about it 3. Prepare for relevant questions: we aren’t talking about the ‘what are your strengths and weaknesses’ type question here. If you claim to be a huge sports fan ‘of all sports’ then it is not unreasonable for the interviewer to test this out or expect you to have an opinion that goes beyond rugby, cricket or football PR. Typically we ask candidates what sport they would take out of the Olympics and why; there isn’t a right answer but it tells us a lot about the candidate’s true sporting knowledge as well as their ability to think on their feet 4. Read history: if you are applying to an established company the chances are they were a sports PR agency when you were still in nappies. Check what their successes have been and try and get an understanding of what the sports landscape was before you became aware of it. You will look like a serious contender if you can talk about the evolution of commercial partnerships in sport sensibly 5. Read current affairs: go in prepared to talk about things that attracted you to sport beyond your own sporting skills. There are plenty of examples of PR campaigns that you could talk about and it is very impressive to hear a candidate talk intelligently on these sorts of topics ENS Ltd is a sports PR agency based in central London, tasked with promoting and protecting brands in sport. It is one of the best connected sports PR companies globally.
Posted by Steve Munford at 17:44