blowUP media UK Boss Promoted to Group CEO
Katrin Robertson Takes on Global Role
Katrin Robertson Takes on Global Role
Today it was announced that Katrin Robertson, MD of blowUP media UK, has been promoted to Group
CEO with immediate effect; taking over from Heinz Leuters, founder and now
minority shareholder of blowUP media. This promotion follows a planned
restructure by owners, Ströer Media AG, at blowUP media’s German head office.
Christian Schmalzl, executive board member at
Ströer Media AG, explained ‘Katrin’s role had always encompassed an element of
international work as she oversaw R&D, Marketing and European Sales for the
Group as well as overseeing the UK office. This promotion gives her the chance
to replicate her London success across all our international platforms.’
Robertson will
also receive additional support from Nils Nerkamp who becomes CFO and Ernst Vos
who will be taking over as CCO of the blowUP media Group.
Robertson, who has been with the agency since
1995, added ‘blowUP media has over 20 years’ expertise in large format, premium
products. Having led the way in key European locations, especially London and
Germany, we now have the opportunity to share this hard-won expertise with
clients across all our markets. Equally, we want to feed our international
knowledge back to clients where we feel it can help them with their advertising
needs.’
Robertson
concluded ‘As far as our UK clients are concerned, it will be business as usual
– with the added benefit that our team will be able to offer them excellent
market insight from a wider range of territories.’
ENDS
Editor’s
Note: Hi-res images attached in email. blowUP
media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to
17,300 square meters. Its advertising spaces ensure that company statements and
messages reach their target groups at prime locations in important European
cities. Whether it is Berlin, London or Madrid, large-scale posters are an
effective means of generating attention, and they have an unrivalled impact on
the urban landscape. blowUP media manages approximately 300 locations, giving
it the largest network of Giant Posters in Europe. The company has offices in
12 European towns and cities and is a competent business partner for
advertisers and local authorities. Time and again, blowUP media’s award-winning
projects set the standards for designing public spaces – one of our projects,
The Longest Love-Letter In The World, has even made it into the Guinness Book
of Records. More information is available at www.blowup-media.co.uk.
1 comment:
Hi, Really great effort. Everyone must read this article. Thanks for sharing.
Post a Comment