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Tuesday, 13 August 2013

blowUP media UK Boss Promoted to Group CEO

blowUP media UK Boss Promoted to Group CEO

Katrin Robertson Takes on Global Role

Today it was announced that Katrin Robertson, MD of blowUP media UK, has been promoted to Group CEO with immediate effect; taking over from Heinz Leuters, founder and now minority shareholder of blowUP media. This promotion follows a planned restructure by owners, Ströer Media AG, at blowUP media’s German head office.

Christian Schmalzl, executive board member at Ströer Media AG, explained ‘Katrin’s role had always encompassed an element of international work as she oversaw R&D, Marketing and European Sales for the Group as well as overseeing the UK office. This promotion gives her the chance to replicate her London success across all our international platforms.’

Robertson will also receive additional support from Nils Nerkamp who becomes CFO and Ernst Vos who will be taking over as CCO of the blowUP media Group.

Robertson, who has been with the agency since 1995, added ‘blowUP media has over 20 years’ expertise in large format, premium products. Having led the way in key European locations, especially London and Germany, we now have the opportunity to share this hard-won expertise with clients across all our markets. Equally, we want to feed our international knowledge back to clients where we feel it can help them with their advertising needs.’

Robertson concluded ‘As far as our UK clients are concerned, it will be business as usual – with the added benefit that our team will be able to offer them excellent market insight from a wider range of territories.’

ENDS
For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com


Editor’s Note:  Hi-res images attached in email.   blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk.

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