Monday, 3 December 2012
A Career in Sports Public Relations, Part Two - The Five Biggest Mistakes Job Candidates Make in Interviews
sports PR company it is as well to grasp it early. There are tracksuits and suits, or, to put it another way, playing sport and overseeing the commercial side of it. By all means let the interviewer know that you are a season ticket holder at your favourite club or that a certain star is your hero, but don’t look like a wannabe. Talk about your understanding (and desire to learn more about) brands, sponsorships, fan engagement etc – that’s the type of work you’ll be doing so seem enthusiastic about it 3. Prepare for relevant questions: we aren’t talking about the ‘what are your strengths and weaknesses’ type question here. If you claim to be a huge sports fan ‘of all sports’ then it is not unreasonable for the interviewer to test this out or expect you to have an opinion that goes beyond rugby, cricket or football PR. Typically we ask candidates what sport they would take out of the Olympics and why; there isn’t a right answer but it tells us a lot about the candidate’s true sporting knowledge as well as their ability to think on their feet 4. Read history: if you are applying to an established company the chances are they were a sports PR agency when you were still in nappies. Check what their successes have been and try and get an understanding of what the sports landscape was before you became aware of it. You will look like a serious contender if you can talk about the evolution of commercial partnerships in sport sensibly 5. Read current affairs: go in prepared to talk about things that attracted you to sport beyond your own sporting skills. There are plenty of examples of PR campaigns that you could talk about and it is very impressive to hear a candidate talk intelligently on these sorts of topics ENS Ltd is a sports PR agency based in central London, tasked with promoting and protecting brands in sport. It is one of the best connected sports PR companies globally.
Posted by Steve Munford at 17:44