Wednesday, 12 December 2012
The Olympics Inspired Women – Well It’s A Good Start
sports PR job. Suddenly athletic physiques of all types were more admired than overly spray tanned skeletons with surgically enhanced boobs. Much was made of the years of hard training as opposed to overnight celebrity based on minimal talent. Olympic and Paralympic women were judged by what they achieved not how they looked. In short, suddenly everyone – including the media - was much more sensible and positive, the knock on effect of which is clear. The secret now is to keep this going; funding and interest levels are potentially already dwindling but with the right investment in broadcasting and sports public relations, this incredibly exciting trend can grow. Without this, the Olympics is in danger of being a happy memory rather than the life-changing event it genuinely could have been. Bio ENS Ltd is a sports PR agency based in central London, tasked with promoting and protecting brands in sport. It specializes in rugby PR, football PR and Olympics PR.
Posted by Steve Munford at 09:42