Tuesday, 4 December 2012
Talon Outdoor Secure New Business
out of home media sector by becoming a shareholder, has seen significant growth over the past few months. Not least of these was when it was announced that Frank Bryant will be joining the business in late February 2013, in the capacity of Director and Shareholder. At the time Newnham explained his rationale for re-entering the sector, he said ‘I have spent quite some time developing my passion and understanding of the latest in digital and mobile communications. Consequently I have a clear vision as to how outdoor can adopt some new technologies and Talon’s size and independence gives us the perfect platform to explore these to the full. The current specialist sector is polarized and we think there is huge potential for an independent agency – such as ours - to introduce some fresh thinking. Clearly traditional outdoor delivery will be a fundamental part of our business but we want to work with new clients and embrace the exciting opportunities technology presents.’ Talon was founded in 2007 by Nick Jarman and is the UK representative of IOOH (International Out of Home), a global network of independently owned outdoor specialists which cover 15 countries and collectively bill over £100m. In a rapidly evolving media and communication landscape, it is determined to remain independent of the large group owned networks in order to offer more flexibility to its customers. Talon’s services include traditional outdoor media, digital, mobile, experiential, poster advertising and event sponsorships communications. Bio Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media.
Posted by Steve Munford at 11:42