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Tuesday, 4 December 2012

Talon Outdoor Secure New Business

Talon Outdoor today announced that it has agreed with AMS to manage all its future out-of-home business, which has previously been handled by Kinetic. Talon’s Managing Director, Nick Jarman, said ‘When Eric Newnham joined the business six months ago we were determined to make Talon different from the industry standard; we are proud to be independent as this enables creative, nimble thinking. We are delighted that both clients and industry figures are starting to see this for themselves.’ Duncan Collins, AMS Media Group’s Managing Director, said ‘Talon’s independence and experienced personal coupled with their vision for the future of OOH was a very exciting proposition for us to consider, we have always been a challenger brand among media specialists and we feel Talon are now set to do the same within OOH.’ Jarman added ‘The team at Talon is a strong one with a clear shared vision. We only want to recruit the best in the industry and we have some exciting plans for continued expansion.’ Talon, which hit the news back in the summer when former Kinetic head, Eric Newnham, re-entered the out of home media sector by becoming a shareholder, has seen significant growth over the past few months. Not least of these was when it was announced that Frank Bryant will be joining the business in late February 2013, in the capacity of Director and Shareholder. At the time Newnham explained his rationale for re-entering the sector, he said ‘I have spent quite some time developing my passion and understanding of the latest in digital and mobile communications. Consequently I have a clear vision as to how outdoor can adopt some new technologies and Talon’s size and independence gives us the perfect platform to explore these to the full. The current specialist sector is polarized and we think there is huge potential for an independent agency – such as ours - to introduce some fresh thinking. Clearly traditional outdoor delivery will be a fundamental part of our business but we want to work with new clients and embrace the exciting opportunities technology presents.’ Talon was founded in 2007 by Nick Jarman and is the UK representative of IOOH (International Out of Home), a global network of independently owned outdoor specialists which cover 15 countries and collectively bill over £100m. In a rapidly evolving media and communication landscape, it is determined to remain independent of the large group owned networks in order to offer more flexibility to its customers. Talon’s services include traditional outdoor media, digital, mobile, experiential, poster advertising and event sponsorships communications. Bio Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media.

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