tag:blogger.com,1999:blog-36583224362958670112024-03-13T21:00:44.346+00:00ENS Ltd. Sport PR BlogThe ENS team blog about a range of contemporary sport and PR issues, from rugby to indoor hockey.Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.comBlogger126125tag:blogger.com,1999:blog-3658322436295867011.post-85097282546790139732014-01-06T11:08:00.000+00:002014-01-06T11:08:06.216+00:00Flurries of Follies Abound in Football
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;">There are three types of ‘dough’. The foolhardy kind,
the financial kind and the baked kind and there have been cases of all three within
football in recent times on both sides of the pond. <o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;">In a story that would make Homer Simpson proud, the
Detroit Lions and Philadelphia Eagles battled through some of the worst snow
conditions in NFL history in a game already dubbed ‘The Snow Bowl’. While much
of the league faced cold weather, the two teams met in six inches of snow that
would have been more suitable for a toboggan run than a professional game. Quarterback
Matthew Stafford, whose Lions side ended up on the wrong end of a 34-20 defeat,
said “It’s not the same as a sunny day, that’s for sure. But you’ve got to make
adjustments.” The<b style="mso-bidi-font-weight: normal;"> </b>maintenance<b style="mso-bidi-font-weight: normal;"> </b>team at Lincoln Financial Field began
shovelling the snow that started falling two hours before the game but conditions
were so bad neither team attempted a single field goal.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;">In warmer climates stories continued to break
surrounding the round ball. Due in part to an extremely active transfer window,
agent fees reached an all time high last year. Fees paid to </span><a href="http://www.ensltd.com/about-us"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;"><span style="color: blue;">sports agents</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;"> by
the 20 teams in the league were recently published as £96m. Chelsea was the
biggest spender, parting with over £13m as Jose Mourinho returned to Stamford
Bridge and a big war chest. Roman Abramovich gave him free reign in the club’s
transfer dealings, with </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial;">Andre Schurrle,
Willian and Samuel Eto'o</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;"> all joining the London club’s expensive
roster. Not to be outdone, Manchester City also topped the £10m mark, bringing
in Fernandinho, Jesus Navas and Alvaro Negredo, much to the delight of the </span><a href="http://www.ensltd.com/award-winning-pr-agency"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;"><span style="color: blue;">sports agencies</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;">
that represent them.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;">While major clubs are willing to part with their cash,
some fans are not so keen. Most agree the luxury boxes at the Emirates would be
a great place to entertain </span><a href="http://www.ensltd.com/crisis-management-agency"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;"><span style="color: blue;">sports management</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%;">
clients but to some that’s only true if you cut the bread properly. <span style="mso-spacerun: yes;"> </span>One box owner at the Emirates refused to pay
their fees because the bread they were served wasn’t sliced to their liking. According
to the Daily Mail, the baked goods lovers were</span><span lang="EN" style="color: black; font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: EN;"> due to pay £465,000 in instalments for the
box until 2016. They stopped paying in April 2012, saying Arsenal had promised
but failed to take any proper action to fix the bread problem. Still, with
Arsenal at the top of the table, there is little chance of the dough debacle
affecting their </span><a href="http://www.ensltd.com/sports-public-relations"><span lang="EN" style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: EN;"><span style="color: blue;">sport public relations.</span></span></a><span lang="EN" style="color: black; font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: EN;"><o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-22633887115942543532013-12-18T16:00:00.000+00:002013-12-18T16:00:06.897+00:00A Mixed Bag for England's Hopefuls
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The draw for the last 16 of
the UEFA Champions League was recently made at UEFA’S Swiss headquarters with
Manchester United, Arsenal, Manchester City and Chelsea all in the pot for
February’s crunch ties. It was a mixed result however for the English
contenders, with Chelsea and Manchester United the only two to leave
Switzerland relatively happy.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The same can not be said
for Manchester City, who drew the tie of the round against Spanish giants
Barcelona. This is the first time the blue half of Manchester has progressed to
the knock out rounds having failed in their first two seasons amongst Europe’s
elite and Manuel Pellegrini’s men may rue finishing as runners-up in their
group. The tie is a dream for </span><a href="http://www.ensltd.com/award-winning-pr-agency"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="color: blue;">sports
marketing agencies</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">, as the meeting
between two superpowers of the football world will present a pool of PR
possibilities.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Any </span><a href="http://www.ensltd.com/london-sports-pr-agency"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="color: blue;">London
sports agency</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> wishing access to similar
opportunities need not fret, as Arsenal were handed an equally tricky task
against current holders Bayern Munich. It is the second time in two years the
sides have met at this stage, with Bayern triumphing last year, despite losing
their impressive home record in the 2-0 defeat to the Gunners in Germany. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Fans were left much happier
on the west side of London as former European champions Chelsea were drawn
against Turkish side Galatasaray. The tie marks a return for Chelsea legend
Didier Drogba who moved to the Turkish champions via China after eight years at
Stamford Bridge. The Blues should have too much for their opponents but will
not be thrilled with a lengthy mid-week trip and its potential affect on their
domestic ambitions.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Facing a similarly arduous
journey abroad are Manchester United, whose draw against Greek champions
Olympiacos marks the easiest of the English ties. David Moyes’ men have been
off form this season but will remain confident of progressing to the
quarter-finals, even if Olympiacos’ hostile atmosphere and geographic location
are far from ideal.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">In the other fixtures high
flying Real Madrid were drawn against Shalke ’04, Borussia Dortmund face a
lengthy trip to Zenit St. Petersburg, AC Milan meet Atletico Madrid and cash
rich PSG play Bayer Leverkusen. The competition presents an unrivalled
opportunity for </span><a href="http://www.ensltd.com/about-us"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="color: blue;">sports agents</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">
to keep tabs on Europe’s best talent whilst also promoting the abilities of
their existing clients. The group stages were once again marred by issues of
crowd trouble and racial abuse leading UEFA’s </span><a href="http://www.ensltd.com/sports-public-relations"><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="color: blue;">sports
management</span></span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> teams to look for ways to
avoid similar negativities in the knock out rounds.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><o:p> </o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-1663999440585322512013-08-23T14:36:00.003+01:002013-08-23T14:36:30.080+01:00Why Big Advertising Is Big Business<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">The Out Of Home advertising industry is enjoying an
unprecedented boom. Advertising agencies and major brands are investing large
budgets in all forms of outdoor advertising. </span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">Even smaller companies and local
firms are using big advertising as a means of promoting themselves and
attracting more customers.</span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Demand for </span><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">big
advertising</span></a><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">continues
to increase and it is clear that OOH advertising has not only survived the
recession but is gaining importance. Almost everyone in the industry, from
creative agencies to large format printing firms and companies that own the
actual sites themselves, has seen a revival in this form of sales promotion
which is being used more extensively than ever before. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Ubiquitous
presence<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Wherever they go, from the moment they leave their homes
consumers are surrounded by a variety of big advertising. From hoardings on
major roads and motorways to </span><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">poster
advertising</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> in shopping centres, eye-catching displays
vie for consumer attention.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Even buildings can now be used as a form of advertising
thanks to the </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/site-development/building-wrap/"><span style="font-family: "Tahoma","sans-serif";">building wrap</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.
Scaffolding on construction projects, facades of public buildings and
department stores have all been enveloped in PVC mesh printed with colourful
graphics and striking messages to promote a project, brand or enhance corporate
image.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Big advertising is hard to miss and impossible to
ignore! <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Financial
sense<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The reason why big advertising is becoming so popular is
because advertisers know it makes good financial sense. Compared to other forms of advertising,
particularly TV and national newspapers, the outlay for OOH advertising is
relatively low. With a potential
audience of hundreds of thousands the Cost Per Thousand (CPM) rates for outdoor
advertising are among the lowest in the industry.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Poster advertising also lends itself readily to
customisation so the poster message can be adapted easily for local audiences. The
production cost of hoarding advertising and posters is considerably less than that
of creating an advertising video.
Different versions of a poster can be made for different regions, each
displaying for example the address of a local branch of a national company or
the nearest retail outlet that stocks the product being promoted.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The development of </span><a href="http://www.blowup-media.co.uk/products/digital-screen/" target="_blank"><span style="color: #1155cc; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 115%;">digital screen</span></a><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 115%;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">advertising
has taken the ease of customisation of OOH advertising to new levels. Unlike
posters which would have to be reprinted, the image or message displayed on a
screen can be updated instantly and at little or no cost. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-36437329896091087772013-08-20T14:35:00.002+01:002013-08-20T14:35:14.621+01:005 Best Football Songs<div class="MsoNormal">
The old tradition of releasing an FA Cup final song – or a
World Cup-timed football chant – may be resigned to the past, but these hits
have truly earned their place in footballing folklore.<o:p></o:p></div>
<div class="MsoNormal">
<b>Three Lions – Baddiel
and Skinner with the Lightning Seeds (1996)<o:p></o:p></b></div>
<div class="MsoNormal">
Originally released as England’s anthem to Euro 96, this
went straight to No.1, shooting back there again following its re-release ahead
of World Cup 1998. Featuring cameos by England legends past and present, the
tune has become synonymous with English football and continues to chart each
time England qualify for a major tournament. This is easily the most recognisable of the
chants, and one of the better performances, unlike England’s in the ’96 Euro
final.<o:p></o:p></div>
<div class="MsoNormal">
<b>World in Motion – New
Order (1998)<o:p></o:p></b></div>
<div class="MsoNormal">
Written for England’s 1990 World Cup team, this was –
unbelievably – New Order’s only ever number one. With contributions from the
entire squad alongside cameos from comedian Keith Allen and 1966 commentator
Kenneth Wolstenholme, it’s perhaps best remembered as a showcase for the hidden
rapping skills of John Barnes. Popular demand saw a 2010 re-release, which,
whilst not as successful as the previous release, was still a large hit in the United
Kingdom.<o:p></o:p></div>
<div class="MsoNormal">
<b>Fergie Time – Jim
Daly (2013)<o:p></o:p></b></div>
<div class="MsoNormal">
Star of animated YouTube football channel ‘The Football
Special’, Daly’s song dedicated to Sir Alex Ferguson captures its subject
perfectly. With reference to the (alleged) leniency Man United are given with
regards to extra time, the razor-sharp lyrics successfully but gently poke fun
at one of football’s sacred giants.<o:p></o:p></div>
<div class="MsoNormal">
<b>Anfield Rap –
Liverpool FC (1998)<o:p></o:p></b></div>
<div class="MsoNormal">
John Barnes first cut his rapping teeth on this record.
Released ahead of Liverpool’s FA Cup Final Match, this ‘so bad, it’s good’
classic was a collaboration between Liverpool player Craig Johnston and singer
Derek B.<o:p></o:p></div>
<div class="MsoNormal">
With wince-inducing
raps from the entire team, this Run DMC-inspired jam featured Scouse-infused contributions
from Bruce Grobbelaar and legendary commentator Brian Moore. This song, being
of a quality similar to Liverpool’s performance in recent years, is more often
than not, enjoyed whilst not entirely sober.<o:p></o:p></div>
<div class="MsoNormal">
<b>Nice One Cyril –
Cockerel Chorus (1973)<o:p></o:p></b></div>
<br />
<div class="MsoNormal">
One of Spurs’ greatest ever players, Cyril Knowles’
popularity was such that this chirpy effort was dedicated to him ahead of the
1973 League Cup Final. The first song to celebrate a player as opposed to a
team, it remains an important part of Spurs culture and means even more to
their fans following Knowles’ death from cancer in 1991. <o:p></o:p></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-43281332576127166112013-08-20T14:34:00.002+01:002013-08-20T14:34:52.515+01:005 Best Football Pundits<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">With
more televised football than ever before, the role of pundits is increasingly
under the spotlight. Just as people like to see football change, punditry has
now become something of an art - with an emphasis on more personable and
interactive analysis. <o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">These
five demonstrate this new world of the art of commentary beautifully.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Gary
Neville</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br />
The former Manchester United defender has enjoyed an effortless transition into
broadcasting, earning an array of plaudits for his unique and insightful
analysis of the game. He has enjoyed huge praise for his knowledge of modern
football, especially in comparison to older pundits who sometimes seem
out-dated and out-of-touch with the current generation of players.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Malcolm
Best<br />
</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The
charismatic, sharp-suited host of YouTube animated show ‘The Football Special’
is fast becoming an internet sensation with his witty, satirical observations
on the current news and events in football. His rapport with a reluctant Arsene
Wenger is one of the highlights of the show – the combination of Yorkshire grit
and Gallic sophistication promises comedy every time. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Graeme
Souness</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br />
Just as fearless and authoritative as he was a player, Souness has established
himself as an integral part of Sky’s analysis team with his forthright and
articulate opinions. Even more refreshingly, he tackles key issues and
decisions head-on rather than avoiding them and is never afraid of upsetting
someone. His vast experience both playing and managing at the highest level is
always evident in his serious approach.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Alan
Hansen<br />
</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">An
elder statesman as football pundits go, he may forever be remembered for his
dismissive attitude towards a certain group of youngsters managed by Alex
Ferguson, but he remains the benchmark for current broadcasters in terms of his
ease in front of the camera and longevity. Famed for his cynical attitude to
modern defending, next season is reportedly his last as a BBC pundit, so enjoy
him while you can, for he isn’t going to last long<b><o:p></o:p></b></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Roy
Keane</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br />
Just as he was the leader for any side he played for during his career, Keane
has quickly established himself as the commanding presence of the ITV broadcast
team. His first foray into punditry led to his departure from Man Utd following
an explosive interview with MUTV which really should have given us a clue about
what we were in for! His stranglehold
over Adrian Chiles, Lee Dixon and Gareth Southgate is often a joy to behold.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com1tag:blogger.com,1999:blog-3658322436295867011.post-42269883713199768942013-08-13T09:24:00.004+01:002013-08-13T09:25:17.623+01:00blowUP media UK Boss Promoted to Group CEO<div class="MsoNormal" style="margin-right: 14.1pt;">
<span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;"><b>blowUP media UK Boss Promoted to Group CEO</b></span><br />
<span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;"><b><br /></b></span>
<b style="line-height: 150%;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB;">Katrin Robertson Takes on Global Role</span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-GB;">Today it was announced that Katrin Robertson, MD of </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-GB; mso-fareast-font-family: Tahoma; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">blowUP media UK, has been promoted to Group
CEO with immediate effect; taking over from Heinz Leuters, founder and now
minority shareholder of blowUP media. This promotion follows a planned
restructure by owners, Ströer Media AG, at blowUP media’s German head office.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-GB; mso-fareast-font-family: Tahoma; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Christian Schmalzl, executive board member at
Ströer Media AG, explained ‘Katrin’s role had always encompassed an element of
international work as she oversaw R&D, Marketing and European Sales for the
Group as well as overseeing the UK office. This promotion gives her the chance
to replicate her London success across all our international platforms.’<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-GB; mso-fareast-font-family: Tahoma; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Robertson will
also receive additional support from Nils Nerkamp who becomes CFO and Ernst Vos
who will be taking over as CCO of the blowUP media Group. <o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-GB; mso-fareast-font-family: Tahoma; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Robertson, who has been with the agency since
1995, added ‘blowUP media has over 20 years’ expertise in large format, premium
products. Having led the way in key European locations, especially London and
Germany, we now have the opportunity to share this hard-won expertise with
clients across all our markets. Equally, we want to feed our international
knowledge back to clients where we feel it can help them with their advertising
needs.’ <o:p></o:p></span></div>
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concluded ‘As far as our UK clients are concerned, it will be business as usual
– with the added benefit that our team will be able to offer them excellent
market insight from a wider range of territories.’<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">For more information please
contact Angharad Evans at ENS on 020 7934 9030 / </span></b><span lang="DE"><a href="mailto:Angharad@ensltd.com"><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">Angharad@ensltd.com</span></b></a></span><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><o:p></o:p></span></b></div>
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<b><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 8.0pt; mso-ansi-language: EN-US;">Editor’s
Note: </span></u></b><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 8.0pt; mso-ansi-language: EN-US;">Hi-res images attached in email.<b> </b>blowUP
media, a Ströer Group company, </span></u><u><span style="font-family: "Arial","sans-serif"; font-size: 8.0pt; mso-ansi-language: EN-GB;">specialises</span></u><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 8.0pt; mso-ansi-language: EN-US;"> in large-scale outdoor advertising that ranges in size from 100 to
17,300 square meters. Its advertising spaces ensure that company statements and
messages reach their target groups at prime locations in important European
cities. Whether it is Berlin, London or Madrid, large-scale posters are an
effective means of generating attention, and they have an unrivalled impact on
the urban landscape. blowUP media manages approximately 300 locations, giving
it the largest network of Giant Posters in Europe. The company has offices in
12 European towns and cities and is a competent business partner for
advertisers and local authorities. Time and again, blowUP media’s award-winning
projects set the standards for designing public spaces – one of our projects,
The Longest Love-Letter In The World, has even made it into the Guinness Book
of Records. More information is available at </span></u><span lang="DE"><a href="http://www.blowup-media.co.uk/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 8.0pt; mso-ansi-language: EN-US;">www.blowup-media.co.uk</span></a></span><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 8.0pt; mso-ansi-language: EN-US;">.<o:p></o:p></span></u></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com1tag:blogger.com,1999:blog-3658322436295867011.post-91963219615910117292013-08-13T09:23:00.001+01:002013-08-13T09:25:29.590+01:00Premium Brand For Premium Advertising<div class="MsoNormal" style="line-height: 150%; margin-right: 14.2pt; mso-layout-grid-align: none; text-autospace: none;">
<span style="line-height: 24px;"><b>Premium Brand For Premium Advertising</b></span><br />
<b style="line-height: 150%;"><span lang="DE" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Marc Jacobs‘ Honey Perfume On Display in Birmingham</span></b></div>
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<span lang="DE" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">blowUP media today
unveiled their latest outdoor digital campaign - Marc Jacobs‘ new Honey
perfume. The new fragrance‘s bottle is a reimagining of Jacobs‘ Dot design,
joining existing scents Daisy, Dot and Lola.<o:p></o:p></span></div>
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<span lang="DE" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The fragrance will be
promoted on blowUP media’s 61sqm Super Motion digital screen located on
Birmingham High Street opposite the Bullring Shopping Centre. Targeting
shoppers within the city centre, the site has an estimated footfall of 75,000
people per day.<o:p></o:p></span></div>
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Director of blowUP media UK says ‘This is an exciting campaign for our Super
Motion site. The team at Marc Jacobs have come up with another strong creative
concept that’s eye-catching and striking. That, combined with the sheer size
and prime location of our Super Motion digital screen, has resulted in a
stand-out campaign for them. It’s great to see brands like this opting to
target city centre shoppers on our premium sites.‘ <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">For more information please
contact Angharad Evans at ENS on 020 7934 9030 / </span></b><span lang="DE"><a href="mailto:Angharad@ensltd.com"><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">Angharad@ensltd.com</span></b></a></span><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><o:p></o:p></span></b></div>
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<b><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">Editor’s
Note: </span></u></b><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">Hi-res images attached in email.<b> </b>blowUP
media, a Ströer Group company, </span></u><u><span style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-GB;">specialises</span></u><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;"> in large-scale outdoor advertising that ranges in size from 100 to
17,300 square meters. Its advertising spaces ensure that company statements and
messages reach their target groups at prime locations in important European
cities. Whether it is Berlin, London or Madrid, large-scale posters are an
effective means of generating attention, and they have an unrivalled impact on
the urban landscape. blowUP media manages approximately 300 locations, giving
it the largest network of Giant Posters in Europe. The company has offices in
12 European towns and cities and is a competent business partner for
advertisers and local authorities. Time and again, blowUP media’s award-winning
projects set the standards for designing public spaces – one of our projects,
The Longest Love-Letter In The World, has even made it into the Guinness Book
of Records. More information is available at </span></u><span lang="DE"><a href="http://www.blowup-media.co.uk/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">www.blowup-media.co.uk</span></a></span><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">.<o:p></o:p></span></u></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-66123753245093491032013-08-13T09:21:00.001+01:002013-08-13T09:25:34.350+01:00Music Giant Uses Giant Poster Campaign to Launch Tour Sales<div class="MsoNormal" style="line-height: 150%;">
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-ansi-language: EN-US;">Music Giant Uses Giant Poster
Campaign to Launch Tour Sales<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-ansi-language: EN-US;">Jay-Z’s Magna Carter Tour Tickets
Launched via OOH Campaign<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN-US;">blowUP media today (19<sup>th</sup> July 2013) unveiled the Giant Poster
campaign promoting Jay-Z’s hotly anticipated Magna Carter Tour. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN-US;">The creative, which mirrors that of the star’s first UK number one
album, has been tailored to detail specific tour dates and ticket sales
information in London, Birmingham and Manchester. blowUP media has also used
the campaign to launch one of its own media sites, McLaren House in Birmingham,
which stands at 200sqm.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN-US;">Aimee Mckay, Sales Director of blowUP media said: ‘blowUP media has once
more proven it can provide large-scale
platforms for big names and events – and names don’t come much bigger that
Jay-Z’s. This tour means a lot to a huge
number of fans so a big statement was needed. This is why the tour promoters
used our inventory to build on fan anticipation as Giant Posters are a great
way to maximize exposure ahead of this autumn’s tour.’ <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">For more information please
contact Angharad Evans at ENS on 020 7934 9030 / </span></b><span lang="DE"><a href="mailto:Angharad@ensltd.com"><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">Angharad@ensltd.com</span></b></a></span><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><o:p></o:p></span></b></div>
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<b><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">Editor’s
Note: </span></u></b><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">Hi-res images attached in email.<b> </b>blowUP
media, a Ströer Group company, </span></u><u><span style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-GB;">specialises</span></u><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;"> in large-scale outdoor advertising that ranges in size from 100 to
17,300 square meters. Its advertising spaces ensure that company statements and
messages reach their target groups at prime locations in important European
cities. Whether it is Berlin, London or Madrid, large-scale posters are an
effective means of generating attention, and they have an unrivalled impact on
the urban landscape. blowUP media manages approximately 300 locations, giving
it the largest network of Giant Posters in Europe. The company has offices in
12 European towns and cities and is a competent business partner for
advertisers and local authorities. Time and again, blowUP media’s award-winning
projects set the standards for designing public spaces – one of our projects,
The Longest Love-Letter In The World, has even made it into the Guinness Book
of Records. More information is available at </span></u><span lang="DE"><a href="http://www.blowup-media.co.uk/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">www.blowup-media.co.uk</span></a></span><u><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US;">.<o:p></o:p></span></u></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKtN2jfDt026tvN6q8uDgrszbjDGE1e-sr7FjO-RoMgurbyYmp5DowjzvQSSOD23zesRVVo1fqo33zr73q6S4h3JKUQ-aOaxf-rBeaZxfA2bedGYC4rtuspCpHSKMwUgI1GDgiKbU1JRY/s1600/Jay-Z+Flat+Shot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKtN2jfDt026tvN6q8uDgrszbjDGE1e-sr7FjO-RoMgurbyYmp5DowjzvQSSOD23zesRVVo1fqo33zr73q6S4h3JKUQ-aOaxf-rBeaZxfA2bedGYC4rtuspCpHSKMwUgI1GDgiKbU1JRY/s320/Jay-Z+Flat+Shot.jpg" width="320" /></a></div>
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<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-89369860401169412222013-08-09T11:19:00.001+01:002013-08-09T11:19:47.184+01:00Why The Automotive Sector Can Still Benefit from Outdoor Advertising<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">From the very beginning, the motor car and outdoor
advertising have been very closely connected. Indeed the development of modern
Out Of Home advertising mirrors that of the automobile itself.<o:p></o:p></span></div>
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<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">As the automobile became the predominant form of road
transport, OOH advertising steadily evolved to meet the needs of a growing and
increasingly sophisticated motoring audience. The construction of hundreds of
miles of A-roads and later motorways provided unprecedented opportunities for
automobile advertisers to reach out to thousands of drivers and passengers all
over the country through large-scale </span><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/">billboard advertising</a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.<o:p></o:p></span></div>
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<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Building
brands<o:p></o:p></span></b></div>
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<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Car manufacturers were quick to recognise the importance
of OOH advertising which was uniquely situated to reach out to their target
audience. Early on in the 20<sup>th</sup> century, billboard advertising began
to be extensively used for the purpose of </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">brand
building</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> by automobile advertisers.<o:p></o:p></span></div>
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<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Despite the development of radio, television and more
recently even internet advertising, OOH advertising remains as popular as ever
with car manufacturers looking to<b> </b></span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">build
a brand</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> or increase awareness. The abundance of billboards and
poster advertising still to be found along most of Britain’s major roads proves
that this simple but effective form of automotive advertising has endured the
test of time. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Modern
automotive advertising<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Just like the automobile industry which has been
evolving since the introduction of Ford’s Model-T, OOH advertising has
experienced constant innovation with changes in the materials being used, as
well as technology developments such as digital screens. Automotive advertising
has been quick to embrace these developments.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Nissan chose digital OOH advertising to generate
awareness of the distinctive new limited edition Nissan Juke Kuro, a departure
from other models in its class. The Urban Adventurers theme was selected to
convey a constant brand message to the target market of brave, dynamic and
adventurous men. It emphasised the ’cross over‘ nature of the vehicle – both a
smart business and a sporty leisure car.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Nissan ran a 14 day campaign on blowUP Media’s high
quality Super Motion <a href="http://www.blowup-media.co.uk/products/digital-screen/">digital screen</a>
in a busy central city area of Birmingham. The interest generated by this
campaign contributed to what turned out to be Nissan’s most successful launch
ever. <o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">A growing number of automotive brands are starting to
integrate OOH advertising into their wider press, TV and social media campaigns
to reinforce the marketing message and increase campaign awareness to
unprecedented levels. VW ran a three-stage campaign in 33 countries to
introduce the VW Golf VII, combining poster advertising with online promotion
and TV adverts. Great focus was put on online aspects and interactivity from
the start of the campaign. A website was used to instigate lively discussions
about the Golf Vll on social networks such as Facebook, Twitter and Google+ <o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-43962974959142512982013-08-08T18:32:00.001+01:002013-08-08T18:32:19.529+01:00Sports PR Mistakes Part One<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt;">One
of the oldest adages any sports public relations agency has to listen to is
‘surely, all publicity is good publicity’? It isn’t. There will be some
advisors who disagree but very much like the stance of ‘see you in court’ in
the opinion of ENS, it is a strategy of diminishing returns.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">There
is one type of good publicity, namely the sort that gets the message you wanted
across – and many types of bad. Here are just a few examples of things that we
regularly see<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Tahoma;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">Failing to understand why PR is required</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">: We frequently
receive </span><a href="http://www.ensltd.com/"><span style="background: white; font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">sports PR</span></a><span style="background: white; color: #222222; font-family: "Tahoma","sans-serif"; font-size: 10.0pt;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">briefs
from prospective clients saying they ‘want PR’ but failing to say what PR needs
to do achieve beyond ‘awareness’. We fully appreciate the power of awareness
but it isn’t an end in itself. Establish exactly what is this awareness is to
achieve and you are significantly further down the road of creating a sound
campaign<o:p></o:p></span></div>
<div class="MsoListParagraph">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Tahoma;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">Not agreeing what success looks like</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">: This can apply to
any PR brief and is as much the fault of the agency as the client. Setting to
work on an initiative without both sides understanding what constitutes success
is ill-advised and usually results in disappointment all round. It is important
for all parties to know what the client is looking to achieve and, not least of
all, what level and type of coverage is going to make them happy. This includes
both traditional PR and </span><a href="http://www.ensltd.com/online-public-relations"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">online public relations</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">.<o:p></o:p></span></div>
<div class="MsoListParagraph">
<br /></div>
<div class="MsoListParagraph">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">We
once won a piece of business where the client required <a href="http://www.ensltd.com/public-relations-support">public relations support</a>
and challenged us to bring an new idea to every meeting; after six months not
only did the client look a bit awkward every time we talked through the ‘idea
of the month’ not one idea was adopted. We asked the client what the problem
was – bad ideas? Lack of budget? Wrong strategy? Nope, the client looked
sheepish and explained that ‘We only want trade PR really but one of the
Directors involved in the pitch gets excited about really creative consumer PR.
We only threw in that challenge to appease him and never thought any agency
would ever follow up on it.’<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Tahoma;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">Celebrity at any cost</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">: Undoubtedly a relevant celebrity
can help your message get cut through – but choose them with care, especially
when it comes to </span><a href="http://www.ensltd.com/"><span style="background: white; font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">sport PR</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">. Make sure you have
the celebrity confirmed before you talk to journalists, it is a sure-fire way
to incur their wrath if you promise them Brian O’Driscoll the deliver Brian
Dowling, Similarly any personality who fronts a lot of campaigns may guarantee
you a slot in the Mail Online, but consider whether the feature is as likely to
be remembered for the celeb as the product, service or cause they are
promoting.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-26379872624334917652013-08-08T17:42:00.001+01:002013-08-08T17:42:34.104+01:00Latest Innovative Uses Of Poster Advertising<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Over
the years Out Of Home advertising has
been steadily evolving to meet the needs of an increasingly sophisticated
target audience. Ongoing innovation in the OOH advertising sector has resulted
in improved mechanical components and
changes in the materials being used which allowed increase in the maximum
achievable size of poster and billboard advertising. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<span lang="DE"><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Poster
advertising</span></a></span><span class="MsoHyperlink"><span lang="DE" style="color: windowtext; font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"> </span></span><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">has
always been popular with brands because it gives them the opportunity to
enhance the visability of their campaign images through use of a large format
display medium without diluting the brand message. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Advertisers
know that strategically placed posters guarantee substantial exposure for
relatively little investment, which makes this form of advertising very
cost-effective. Unlike other forms of advertising, demand for poster
advertising has therefore not only been sustained through the recession but is
actually increasing.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">This
is ramping up competition in the OOH sector and fuelling developments that
continue to drive poster advertising to new heights, as can be seen in the
following examples.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-right: 14.1pt;">
<b><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 150%;">Physical interaction<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; margin-right: 14.1pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Trendy
footwear brand Converse recently launched a unique three-day OOH campaign in
the heart of one of London’s coolest districts, Shoreditch. Four Giant Posters
were unveiled on Old Street, Brick Lane and Great Eastern Street as an integral
part of Converse’s Shoes Are Boring Wear Sneakers campaign.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-right: 14.1pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Following
the unveiling, artists were brought in by the brand to transform the Old Street
poster. The large poster size was vital as it allowed the artists to create a
huige traffic-stopping work of art in the trendiest of urban areas.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-right: 14.1pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The
edgy look of the ‘punked’ poster blended perfectly into the trendy Shoreditch
landscape. Converse’s aim was to create a buzz and they certainly succeeded.
The locals loved the new artwork and the Converse campaign became a talking
point in its own right.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-right: 14.1pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-right: 14.1pt;">
<b><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 150%;">Integration with other
channels<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Poster
advertising can be used to bridge the gap between a brand’s digital channels
and its large-scale advertising by providing calls to action such as visiting a
website, calling a helpline or liking a Facebook page. This is done so big
names can </span><span lang="DE"><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">build
a brand</span></a></span><b><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">through
</span><span lang="DE"><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">big
advertising</span></a></span><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> campaigns.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">A
good example of the integration of </span><span lang="DE"><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">poster
advertising</span></a></span><span class="MsoHyperlink"><span lang="DE" style="color: windowtext; font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"> </span></span><span lang="DE" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">with
other components of the marketing mix is the campaign for the launch of the VW
Golf VII. This combined poster advertising with online promotion and TV adverts
to great effect. Great focus was put on online aspects and interactivity from
the start of the campaign and poster advertising was used to drive traffic to
the campaign website which in turn instigated discussion on various forms of
social media. <o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-36672306737677326872013-08-08T16:55:00.001+01:002013-08-08T16:55:14.031+01:00How to Recruit and Manage Volunteers Successfully – Case Study<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">Enthusiastic
volunteers </span><span style="color: #222222; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">are essential for the successful running of any major event. However
recruiting, training and managing volunteers is far from a simple process. <o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Young people and the unemployed often use volunteering
to learn new skills and gain experience in the hope that it may lead to
employment and new careers. Others </span><span style="color: #222222; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">may see
volunteering as a means of </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">meeting new friends or making a
valuable contribution to society. </span><span style="color: #222222; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">In order to gain
maximum benefit from volunteers, </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">organisations need to have
an </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee
scheduling software</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> in place to ensure their volunteers carry
out their duties efficiently and have a worthwhile experience.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">This case study illustrates how </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management software</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> was used in the recruitment, training and
management of a large volunteer team to produce considerable savings in time
and money.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">CASE
STUDY - ICC Champions Trophy 2013<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The ICC Champions Trophy 2013, an elite cricket event
for the top eight nations in the Reliance ICC ODI Rankings, took place over 18
days in three venues – The Oval, Edgbaston and The Cardiff Wales Stadium. 800
volunteers were needed to carry out vital roles in customer services,
operational support and media operations.
<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">With only a small staff team at their disposal, the
ICCCT 2013 organising committee recognised that in order to recruit, interview,
train and manage volunteers effectively, a customised </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> system would be required.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The solution was provided by Get Scheduled, who added a
purpose-built dynamic online registration form for capturing of extensive
application data to their basic professional workforce management system. This
ensured consistency of response and enabled recruiters to sort and review
applications easily. Prospective volunteers with the relevant skills and
experience were quickly identified and selected for interview. Inbuilt
communication tools enabled the recruitment team to notify all successful
applicants of interview times and allocate training so they could process
candidates in the shortest time.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Management could see the progress of applications at
each venue via a full tracking facility and adjust communication strategies
accordingly.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Once recruited, the dedicated private User Portal
function allowed volunteers to access vital shift details, contact information,
venue maps etc online. It also enabled
Venue Managers to ‘check-in’ volunteers at the start of their shift and record
absences.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">In addition to the clear financial return-on-investment
gained from recruitment and <a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software">employee
scheduling</a> operational efficiencies, Get Scheduled helped ensure a great
volunteer experience. Keeping volunteers engaged and informed about work
periods and crucial event information increased the likelihood of future
participation in other events.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-11534511310040998272013-08-08T16:23:00.001+01:002013-08-08T16:23:51.208+01:00How to Manage Agency and Other Temporary Staff More Efficiently<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The workplace as we know it has changed dramatically in
the last 10 years. With cost cutting and adaptability being crucial for
survival, more and more companies are turning to the use of temporary workers
at all levels to meet their staffing needs.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Flexible work arrangements are also becoming
increasingly popular with employees, especially parents, who are seeking a
better work-life balance. Temporary work is one of the best ways that
businesses can offer flexibility to their workforce and at the same time meet
their own needs so they can compete more effectively in today's challenging
market place. As a result, the UK workforce now has a higher proportion of
temporary and interim workers than ever before.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Hiring temp workers makes good business sense as it is
generally more cost-efficient than hiring permanent employees with benefits in
the short term. It also avoids the
financial and potential legal costs involved in making permanent staff
redundant in a downturn. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Temporary
staff agencies<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Recruiting and managing teams of temporary workers is
easier said than done, which is why many organisations rely on agencies to
supply them with temporary and interim staff. This saves time and
administrative costs as the agency is effectively the employer and therefore
responsible for recruiting, screening and hiring workers; payroll and
withholding taxes; holiday pay any other employee benefits.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Nevertheless agencies charge a premium for their
services and the added cost may outweigh the financial benefits of using temps.
To reduce staffing costs many larger organisations have their own staff banks
and effectively run their own internal “temp agency”. However this generates new administrative and
operational challenges which create additional demands on managers. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Specifically
designed temp management software<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The e</span><span style="font-family: "Cambria Math","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Cambria Math";">ff</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">ective
use of </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management software</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> is essential for maintaining control over `temporary
workers, whether as an in-house function which replicates an agency model or in
conjunction with a temp agency.<o:p></o:p></span></div>
<div class="MsoNormal">
<a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Employee
scheduling</span></a><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">software
is available that can streamline the in-house recruitment process and ensure
that temporary workers are qualified, trustworthy and fit for the role they are
being hired to do. The latest versions can also help operations managers adhere
to the Agency Workers Directive which came into force in 2011.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Those responsible for managing in-house staff banks need
flexible and customisable </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee
scheduling software</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> that can handle all the technical,
administration and communication aspects of in-house recruitment as well as every
aspect of <a href="http://www.getscheduled.co.uk/workforce-management-software">workforce
management</a>. These include: <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Assigning workers to temporary positions and
monitoring their progress<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Multiple timesheet processing<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Online timesheet entry and remote record
checking<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Payroll integration with support for various
candidate payment methods e.g. PAYE, Ltd Company etc<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-62150345046751159752013-08-01T16:36:00.001+01:002013-08-01T16:36:34.657+01:00Building Wraps Have Advertising Wrapped Up<div class="MsoNormal">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">As traditional press and TV advertising is beginning to
lose the hold it once had on consumers, brands have to </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"> </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">come up with increasingly innovative </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"> </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">ways to attract the attention of potential customers.
This has resulted in renewed interest in Out Of Home advertising. As the
ultimate OOH format, building wrap advertising is currently experiencing a
boom.</span></div>
<div class="MsoNormal">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">What
is a building wrap?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">A </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/site-development/building-wrap/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">building
wrap</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">
is the largest type of outdoor advertising which covers at least one side of a building,
and may sometimes even envelop an entire building in exterior or window
graphics. Depending on the intended usage, building wraps can be made from
translucent materials such as one way vision film, PVC or a lightweight
mesh. Most building wraps in UK are
printed on PVC mesh which is available in rolls up to 5m wide. After printing
individual panels are joined together as required to produce the finished
building wrap.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Building
wrap advantages<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Because of its prominence and high visibility, a
building wrap can be one of the most effective forms of </span><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/">big advertising</a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.
The sheer size makes it impossible to ignore – it grabs the attention and
captures the interest of everyone who catches sight of it, even from a
distance.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Whether applied as a permanent decoration or intended as
a temporary installation, perhaps to promote a product launch or event, a
building wrap is capable of transforming a plain brick wall or concrete surface
into an edgy and dramatic modern art form which displays a bold advertising
message for all to see.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Main
uses<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Building wraps are highly versatile and lend themselves
to many applications:<br /><br />
</span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Advertising – The sheer size of a building wrap captures the attention of passers-by,
creating awareness and reinforcing the marketing message. Studies show the high
impact of a building wrap produces very cost effective results. This is why
building wraps are now widely employed by most advertising agencies. Major
brands are also aware of the unrivalled efectiveness of a building wrap. John
Lewis, sponsors of the 2012 Olympics, famously wrapped their flagship Oxford
Street store in graphics depicting the Union flag during the Games to proclaim their
support for British athletes. This was a memorable campaign that helped </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">build
a brand</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Aesthetics – The eye-catching designs in vibrant colours
typically found on a </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/site-development/building-wrap/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">building
wrap</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">
will enhance the appearance of any building it is displayed on and can even be
used to disguise ugly scaffolding.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Information – Applying a building wrap to scaffolding
around new-build sites or to the façade of a building that is being renovated
can be used to provide passers- by with an impression of what the finished
building will look like. This will generate interest in the building project
and increase sales or rentals when the construction work is completed.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-10935836962589919222013-08-01T15:37:00.003+01:002013-08-01T15:37:43.009+01:00How Employee Scheduling Software Helps Control Labour Costs<div class="MsoNormal">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">Following the downturn in the economy, the workplace has
undergone immense and rapid changes in recent years.</span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"> </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">The pressure to compete effectively has
compelled many companies to make drastic cuts in their operational costs in
order to remain viable.</span></div>
<div class="MsoNormal">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Nowhere has this been more strongly felt than in the
management of human resources, as companies strive to reduce labour costs that
in most cases account for their greatest expenditure. This has placed huge
demands on operations managers, particularly with regards to </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce management</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">,
as they struggle to get more work done with fewer staff.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Fortunately, a solution is available to hard-pressed
operations managers responsible for </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee scheduling</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> in
the form of the latest </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce management software</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Advantages
of workforce management software<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Today’s </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee scheduling software</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">
has been specifically designed to meet the needs of all kinds of organisations,
both large and small. Making the decision to invest in such cloud-based
workforce management systems can be of immense benefit to operations managers
as it enables them to:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Eliminate the time-consuming hassle of
manual employee scheduling and the problems associated with it, leaving
managers free to engage in value-added activities. Instead of being tied down in the day-to-day processes
of scheduling, amending or cancelling shifts, planning holiday cover etc.,
managers can focus on strategic planning that increases productivity and puts
money back into the business.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Reduce labour costs and control expenditure
on overtime by providing real-time visibility on staffing cost variables such
as overtime hours, plant utilisation rates, etc. Managers will have real
insight into the cost implications of any proposed work schedule prior to those
hours being expended.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Turn workforce management into a competitive
differentiator that enables jobs to be allocated quicker. This will give any
organisation the edge over competitors who do not make full use of workforce
management software systems. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Improve customer service and satisfaction by
keeping track of staff in real time and ensuring that employees assigned to a
particular task always have the right skills and qualifications.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Make predictive human resources forecasts by
utilising real time reports and metrics about staffing levels, labour costs and
attendance across any time range. This will improve accuracy in budgeting. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Improve staff recruitment and retention by enhancing
communication with employees and giving them more flexibility and control over
their schedules, including annual leave requests. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Integrate time tracking and attendance data to
make payroll calculations and client billing easier.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com2tag:blogger.com,1999:blog-3658322436295867011.post-65644922666630938742013-08-01T14:52:00.001+01:002013-08-01T14:52:51.946+01:00How To Take the Hassle Out Of Managing Shift Workers<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The economic downturn has caused many companies to
rethink the way they operate. Many have had to make dramatic reductions in
overheads in order to remain viable. One way of achieving this is by
introducing shift work as an alternative to costly overtime. This significantly
increases the use that can be made of capital equipment and results in up to
three times the production compared to a normal single day shift. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Initially used mainly in heavy industry and
manufacturing, shift work is becoming increasingly common in other sectors
where shutting down machinery would involve an extensive restart process. A good example is food manufacturing plants
which have to undergo extensive cleaning every time before they can start food
production. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">New
challenges<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">For many companies, the pressure to compete effectively
has led to increased use of shift work to get the maximum output from their
workforce. This has created enormous challenges for operations managers,
particularly with regards to </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce management</span></b></a><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">and </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee scheduling</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">One key responsibility for operations departments is to
keep a tight control on administration costs, which can be quite a hefty task. With
so many positions and skill requirements to meet, there is no room for error
especially when dealing with hundreds or even thousands of workers operating
24/7 and covering hundreds of shifts. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">To guarantee optimal staff deployment, a number of
factors have to be integrated into the workforce management procedure. Key data
must be taken into consideration including wages, staffing requirements,
skills, staff availability, holidays, peak workloads and budget allowances.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Financial management and analysis is vital for
controlling staffing costs. Accurate
financial modelling of proposed shift patterns and associated budgets is vital for
shift workers to be deployed effectively. Operations managers also need to monitor
individual, shift and position remuneration rates in order to keep a tight rein
on labour costs.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Use
of employee scheduling software<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Effective shift workforce management involves assigning
the right employees with the right skills to the right job for every shift. E</span><span style="font-family: "Cambria Math","serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Cambria Math";">ff</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">ective use of </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce management software</span></b></a><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">is the key to
achieving this and keeping tight control on labour costs. <o:p></o:p></span></div>
<div class="MsoNormal">
<a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Employee scheduling software</span></b></a><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">often features
Scheduling Conflict Verification to eliminate error and highlight potential
problems with operations. Many programmes provide communication via automated
notifications or specific correspondence to individuals and groups and some
even offer the facility for remote check-in/out via smartphone, PC or even SMS.
<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Installing a self-service User Portal will allow shift
workers to check their own shifts from a computer, smartphone or tablet 24/7,
so they know exactly when they should be on duty. It also allows employees to
advise scheduling managers of their availability, accept assignments and update
their own personal work rota.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-23073779075309596932013-07-30T15:40:00.001+01:002013-07-30T15:40:55.658+01:00How To Manage Staff Holidays At Peak Periods<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">As anyone who is responsible for workforce scheduling
knows, ensuring adequate staff cover in summer and at popular holiday times can
be a real headache. Add to that the problem of parents having to take time off
to care for their children at half term and staff scheduling can turn into a
logistical nightmare. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Many businesses experience a downturn in turnover during
peak holiday periods as most of their customers are also on holiday. In such
cases, it may make economic sense to run the business using only essential core
staff or even close down completely for a week or two.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">However, not every business owner can afford the luxury
of being able to shut down completely for the holidays. Indeed, some sectors,
notably travel, leisure and hospitality, experience even greater demand for
their services during the holiday season.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Using </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management software</span></a> <span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">will make it easier for you to handle
holiday cover. It also avoids the risk of leaving your business understaffed or
employees feeling demoralised if they can’t get time off.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Factors
to consider <o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">When drafting your holiday coverage schedule, there are
many things to bear in mind:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Determine staffing requirements – Use </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software">Employee
scheduling software</a><span style="color: red; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">to analyse past
records in order to predict how much staff coverage you are likely to need during
peak holiday periods. Summer months and Christmas are often slow for many
industry sectors, so you may need fewer workers or be open for shorter hours.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Communicate clearly - Let staff know well in
advance what is needed to keep the business running over the holiday period.
Ensure they are aware of the company holiday policy, which days (if any) the
business will be closed for the holidays and exceptionally busy periods when
they cannot take time off.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Be flexible – Does everyone need to be
physically present in the workplace? If working remotely is a viable option,
some employees could spend more time with their families during the holidays
and still get their jobs done.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Be fair - Most employees will want the same
days off, but you should be aware that some may need more time off because they
have to travel a long way to spend the holidays with their families. Using a
software system that combines employee records with </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee
scheduling</span></a> <span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">will keep managers aware of such special
requirements.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Rotate holidays – </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Workforce
management</span></a><span style="color: red; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">is far more likely to work
without complaint at holiday time if employees know they won't be forced to do
the same next year. Staff management software can help you to keep track of who
took which days off during the holiday season so you can ask different people
to provide cover over the holidays the following year.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-64332025121107157922013-07-30T15:10:00.003+01:002013-07-30T15:10:46.495+01:00How To Manage A Field Workforce More Efficiently<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">In today’s tough economic climate it has never been more
important for service companies to find a competitive edge that will keep them
ahead of others in their sector. This applies to any service that employs field
staff - </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 115%;">from cleaners to building maintenance services, service engineers and
even IT specialists.</span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Whether you are a small cleaning company employing a
dozen workers or a large contractor with several branches and fieldworkers
nationwide, you need the right tools to stay on top. A key priority is finding a </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management software</span></a><span class="MsoHyperlink"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">that
is cost effective and simple to use.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Workforce
Management Challenges<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Managers need an effective workforce management system
that enables real-time communication and gives them more control over all
aspects of their field service teams: logging jobs, employee scheduling,
dispatching jobs to their fieldworkers and statistical data.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Business owners who employ fieldworkers often find
themselves struggling with day to day coordination and </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee
scheduling</span></a><span class="MsoHyperlink"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">as
their company grows or if they get a big new contract. Fortunately, a variety
of specially-designed software packages are available these days to enable
managers to cope with the challenges of </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">. They could turn out to be far more cost effective than
using manual employee scheduling systems as they require fewer staff to oversee
the workforce.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Software
solutions<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Investing in workforce management software can help
companies that employ field staff improve profitability by managing their
workforce more efficiently and reduce the amount of paperwork. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Such applications can often be tailored to best suit the
needs of any field service company, providing employee scheduling managers with
the features they need when they need them. This makes them suitable for almost
any service company, whatever the budget or workforce size as the cost </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-fareast-font-family: Calibri;">varies according to the number of users.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Employee
scheduling software</span></a><span style="color: red; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">gives
managers responsible for staff scheduling total control of their workforce by
connecting key people in real-time through SMS, email notifications, iPhone and
Android apps or secure access to a specific section of the company website.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Some</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-fareast-font-family: Calibri;">
cloud-based systems like Get Scheduled have the facility to create custom
reports that increase productivity by providing up-to-date and detailed
information on the field working team.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> Ideally, the workforce
management software should also provide seamless integration with the company’s
accounting software packages.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">To succeed in a highly-competitive market, companies
need to provide their customers with the best possible service and workforce
management software most definitely helps them achieve this. <o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-71609113484037269032013-07-28T13:53:00.001+01:002013-07-28T13:53:28.000+01:00Tips To Help You Choose The Right Sport PR Agency<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Whether you represent a small sport federation or are
running a major international sporting event, it is essential to choose the
right sports PR agency to represent you. As a client, you need to feel certain that
their strategy for promoting you will be compatible with your organisation’s
goals. Otherwise you might run into serious problems along the way.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">If you want to select a </span><a href="http://www.ensltd.com/sports-pr-agency"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">sports
public relations agency</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> that will do a fantastic job at
promoting you there are several factors you need to consider:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Expertise
and Experience – </span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">To ensure a successful PR campaign, you need
a PR agency that knows the job inside and out, so the more experienced and
well-established they are the better. As such, your safest bet would be to
choose a </span><a href="http://www.ensltd.com/london-sports-pr-agency"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">London sports agency</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">
with several years of trading behind them.
If your budget is modest, you could consider hiring a newly established
agency but this might turn out to be a bit of a gamble. Can you afford to take
the chance?<b><o:p></o:p></b></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Reputation</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> - Ideally
you want to hire a PR agency that has a proven track record of success, so do
your research to find out who the leading sports public relations agencies are and
what clients they deal with. When you have prepared a short list of PR agencies
that might be suitable for your organisation, ask each one for contact details
of other clients they have worked for. Make sure you speak to these former
clients to find out about their experiences in dealing with that agency before
you decide.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Connections</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> - Your
PR agency has to be able to raise your profile within the sports community as
well as the general public, so ask them how well connected they are in your
particular sector. It goes without saying that any reputable </span><a href="http://www.ensltd.com/sports-pr-agency"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">sport
PR agency</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> would have good press contacts but knowing
the most influential people in the sporting world will help enormously if you
expect to get results in a short time.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Specialisation</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> – Few
people really understand how complex the sports sector really is. PR agencies
are all different and each will have its own strengths and weaknesses. Many </span><a href="http://www.ensltd.com/sports-public-relations"><b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">sport
PR firms</span></b></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> are generalists while others focus on a few
sports and events connected with them, so they are likely to be better
connected and have in-depth knowledge of the sports they promote. To achieve success
in your PR goals, you need to choose a PR agency that is familiar with your
particular sport and understands the mind set as they will have a better idea
of the best way to promote your organisation.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-46197031223162341522013-07-28T12:49:00.001+01:002013-07-28T12:49:54.780+01:00Big Advertising Builds Big Brands<div class="MsoNormal">
When you are trying to build a brand, the bigger the better
as far as promotion methods go, which is why big advertising works so well. Unlike
other forms of promotion, Out Of Home advertising has not been affected too much
by the recession. In fact, it is a growing and fast developing sector, with all
types of large-scale advertising being more in demand now than ever.<o:p></o:p></div>
<div class="MsoNormal">
<b>Types of Big
Advertising<o:p></o:p></b></div>
<div class="MsoNormal">
The generic term <a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/big-advertising/">big advertising</a><span style="color: red; mso-bidi-font-family: Arial;"> </span>is used to describe<b> </b>a
wide variety of large format print as well as other forms of advertising display,
including:<b><o:p></o:p></b></div>
<div class="MsoNormal">
Billboards<b> </b>– Normally found on the side of motorways, in shopping malls and town
centres, their sheer size and eye-catching designs means that billboards are
impossible to ignore. This makes <a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/">billboard advertising</a><span style="color: red; mso-bidi-font-family: Arial;"> </span>ideal for conveying marketing messages to thousands of drivers and
pedestrians. <o:p></o:p></div>
<div class="MsoNormal">
Posters –Probably the oldest form of advertising, posters
have been used for over 200 years to promote events and products. They are still
widely employed today to promote everything from films and tourist destinations
to political parties. <a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/"><span style="font-family: "Tahoma","sans-serif";">Poster advertising</span></a><span class="MsoHyperlink"><span style="font-family: Tahoma, sans-serif;"> </span></span>is popular with advertisers because of
their ability to reach thousands of
consumers at a relatively low cost. Some iconic poster campaigns have become legendary,
among them the ”Hello Boys” advert for Wonderbra and more recently the Littlewoods
Mylene Klass bikini poster which stopped traffic in Glasgow.<o:p></o:p></div>
<div class="MsoNormal">
Banners – Advertising banners printed on long strips of PVC
can be used to promote new store openings, venues and local services. Their
unique ability to target local audiences makes them indispensible to small
businesses seeking to attract customers in their area. Passing travellers and
tourists often rely on banners to find food outlets, accommodation, events and
local attractions.<o:p></o:p></div>
<div class="MsoNormal">
Building Wraps - These
are the largest form of OOH Advertising, enveloping frontages and sometimes
even entire buildings. They are printed on perforated vinyl mesh which allows
the wind to blow through with our tearing the wrap or damaging the
infrastructure. Major advertisers know
that nothing beats a <a href="http://www.blowup-media.co.uk/build-a-brand-advertising/site-development/building-wrap/"><span style="font-family: "Tahoma","sans-serif";">building wrap</span></a><span class="MsoHyperlink"><span style="font-family: Tahoma, sans-serif;"> </span></span>for sheer impact. John Lewis, official department store provider
to the London 2012 Olympics, covered its flagship store on Oxford Street in a
giant building wrap depicting a Union Flag to show its support for the UK team.<o:p></o:p></div>
<br />
<div class="MsoNormal">
Digital Screens - Large
outdoor advertising display panels are becoming increasingly common, not only
in venues and public buildings, but also in the street. Often used in
conjunction with TV advertising, they can display advertising videos to engage
audiences and increase recall and brand awareness. With developments in
electronic technology, interactive digital screens may soon be able to offer
passing consumers a unique personalised experience that will make them engage
with a brand as never before.<o:p></o:p></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-75906341699398854372013-07-19T14:57:00.002+01:002013-07-19T14:57:56.348+01:00Why OOH Advertising is Booming<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Out Of Home advertising appears to have bucked the trend,
not only surviving the recession but actually enjoying increasing popularity.
While budgets for press and TV advertising are slowly decreasing, more is being
spent on OOH advertising than ever before.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">This trend is likely to persist. With longer working
hours and increased leisure opportunities, consumers are spending more time
outside their homes than ever before. It is therefore likely that OOH
advertising will continue to benefit from the opportunities being created to
reach ever larger audiences.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Advantages
of OOH Advertising<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">By means of OOH advertising, companies wishing to </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">build
a brand</span></a><span class="MsoHyperlink"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">can
reach large numbers of potential customers at a much lower cost than peak time
TV advertising.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The sheer size of the medium allows advertisers to get
creative and make an impact on their target audience. The vivid colours,
striking images and punchy tag lines used ensure that consumers are more likely
to remember the brands behind the campaigns.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">From billboards at the side of major roads to a </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/site-development/building-wrap/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">building
wrap</span></a><span style="color: red; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">which envelops the frontage of an entire building, OOH
advertising is everywhere. It enables
advertisers to draw consumers’ attention all day from the moment they step out
of their home, thus reinforcing the marketing message.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Integration
with Other Media<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">A growing number of brands are now choosing to integrate
OOH advertising into their wider marketing campaigns. An excellent example is
HTC’s recent ‘Exceptional’ campaign to mark the launch of the HTC One mobile
phone in the UK.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">HTC ran an interactive banner advertising design
competition which offered many of the UK’s young creative a chance to have
their work installed onto blowUP media’s Giant Posters promoting HTC One Mobile
in major cities. This campaign was a huge hit with the public and industry
leaders.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Bright
future<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="color: red; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><a href="http://www.blowup-media.co.uk/brand-building/gallery/companies/company/hm/c/2393ff95afa7eb46e5cd315336d4fac2/">Fashion
advertising</a></span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> is a sector that particularly lends itself
to large format advertising. The success enjoyed by many OOH campaigns for
clothing brands and luxury goods means that these big budget advertisers will
continue using OOH media for branding purposes and tactical campaigns. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US;">OOH advertising is a
rapidly evolving sector. It is likely that in the near future</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">
OOH media will become even larger and more innovative, offering consumers
increased opportunity for engagement and
interaction.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US;">In the coming years,
innovative</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> forms of OOH infrastructure, platforms and </span><span lang="EN-US" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US;">advances in technology, particularly</span><span lang="EN-US" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">the
development of electronic media, will provide </span><span lang="EN-US" style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US;">brands with an unprecedented opportunity to reach out
to consumers and dominate urban landscapes.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-21404250957957079052013-07-17T15:45:00.002+01:002013-07-17T15:45:25.609+01:00Dealing With The Challenges Of International Sport PR<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Sport is a worldwide phenomenon. It is watched and
enjoyed by people in countries with vastly different economic and political
situations, religions, cultures and levels of development. Today’s international
sport PR professional must be aware of political and cultural differences, and
how these can impact the way in which people relate to the PR messages they
wish to convey.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">So, what are the challenges of </span><a href="http://www.ensltd.com/international-pr-coverage"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">international PR</span></a><span style="color: red; font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">in the sports industry?<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Anyone attempting to communicate with international
audiences will face obvious challenges such as geographic area, ethnic and
religious diversity and linguistic barriers. Then there are challenges imposed
by different political systems, especially in emerging markets. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Understanding local culture is the key to success in
international </span><a href="http://www.ensltd.com/sports-public-relations"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-weight: bold;">sports PR</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">. Cultural differences require
distinctly different ways of communication to ensure that the PR message is
perceived as relevant by local audiences. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Social media is presenting new challenges for <a href="http://www.ensltd.com/international-pr-coverage">international sports PR,</a>
creating a requirement for 24/7 vigilance and response. What if sports
enthusiasts on the other side of the world post
negative comments about a sporting event on Facebook, sports forum or Twitter and you do not have
anyone in that time zone authorised to respond? The situation may have
spiralled to crisis levels by the time you become aware of it several hours
later.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Whether you are a sports federation or a well-known
brand that sponsors athletes and international sporting events, you need a
clear PR strategy that addresses all these challenges to ensure that you can
meet the varying needs of your global audience.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Coping
strategies<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Awareness of the historical and ideological context of
the region where you wish to promote your sport or event is crucial for international
PR. To be successful globally, a </span><a href="http://www.ensltd.com/london-sports-pr-agency">sports PR agenc</a><span class="MsoHyperlink">y </span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">must make sure that their messages would not
be deemed irrelevant or inappropriate in certain places. What works well in Europe
may not be so effective in the Far East or in predominantly Islamic regions. It
pays to be well informed about sensitive issues and hot topics in target
countries.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">To prevent misunderstandings always use a professional
translation service and have their work checked by a native speaker. This
ensures that you will avoid embarrassing mistakes which would make your
organisation appear unprofessional and may even cause unintended offence.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">One way of overcoming language barriers is to use
graphics and photos. Images are much easier for international audiences to
understand and usually produce a greater emotional response as an added bonus.
With advances in technology, video has become the medium of choice for sharing
messages with worldwide audiences through social media channels, mainly YouTube
and Twitter. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Finally, make sure you have a crisis procedure in place
to cope with negative comments on social media and online news channels. This
must include definition of what constitutes an issue, guidelines for responses
that may be given locally and the escalation process if applicable.</span><span style="font-family: "Tahoma","sans-serif";"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-17615781555083000422013-07-17T13:16:00.002+01:002013-07-17T13:16:42.409+01:00How Small Businesses Can Manage Staff Schedules More Efficiently<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Whatever the size and type of your business, staff
management can be a time consuming and complicated task. Having to deal with
filling shifts, cope with peak periods and fluctuations in demand and juggle
holiday schedules can be a real headache, especially if internal communication
systems leave a lot to be desired. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Unique
Challenges<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">If you own or manage a small business, you will probably
have to face comparatively more constraints than larger organisations. The
issue of </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee
scheduling</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> in particular can pose specific challenges. Those who run
small firms often have to work with a limited budget so they can't afford
errors, especially as scheduling employees is often their largest expense.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Employing seasonal or part-time workers may be cost
efficient but it often means managers have to deal with a high turnover rate
and complicated scheduling. If you find yourself in this position, archaic methods for keeping track of
employee schedules, using spreadsheets or even a paper-based system, just won’t
do.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Off
The Shelf Solutions<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Large companies often commission customised software
specially designed to cope with their specific </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">employee
scheduling</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> challenges. Sadly, this is not an option for small
businesses. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">However, there is a solution to the staff scheduling
problems faced by managers of smaller organisations. Help is at hand in the
form of off-the-shelf staff management software, which is readily available.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">These software programmes were created with the specific
requirements of small business employee scheduling in mind. Proprietary
employee scheduling software provides managers of small businesses with
powerful tools enabling them to streamline their staff schedules and keep track
of holiday requests using its in-built </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">availability
and leave calendar</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Improved
Efficiency<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">If you run a small company you shouldn’t have to waste your
valuable time juggling staff schedules. </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Employee
scheduling software</span></a><span class="MsoHyperlink"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">will
save you a lot of time, which can be reinvested into growing your business and
increasing profits. <b><o:p></o:p></b></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Using software for employee management will also help
you to eliminate absenteeism and optimise your workforce so you can spend more
time on the tasks that matter most to your business. </span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Employee
scheduling software</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> offers other benefits too as it makes it
easier for you to keep to a strict budget.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Better
Communication</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">For a small business to succeed, it is vital to have an
efficient system of communication between managers and employees to ensure that
the business is properly staffed at all times. By making use of the powerful
communication features the software packages offer, managers will find it easy
to communicate with employees so work shifts can be quickly adapted to meet
changing customer demand.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-67837452379198516842013-07-17T12:37:00.001+01:002013-07-17T12:37:22.696+01:00How To Manage A Global Workforce<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">For many companies, the pressure to compete effectively
has led to a dramatic increase in the size and geographical spread of their workforce.
This places huge demands on Human Resources management, particularly with regards
to workforce scheduling.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Workforce
Management Challenges<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Communicating with and scheduling employees across many
time zones in different geographical locations and often in different languages
can present huge challenges. To guarantee optimal staff deployment, current and
future staffing requirements, skills, staff availability, holidays, peak workloads,
budget allowances as well as wages and contractual terms have to be integrated
into the </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> procedure.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Effective workforce management means assigning the right
employees with the right skills to the right job at the right time. To achieve
this, those responsible for global workforce management must have a
computerised process designed to cover
multiple locations that addresses their organisation's employee scheduling
challenges and helps them control labour
costs. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Scheduling
Software<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">These days, managers responsible for workforce
scheduling on a worldwide basis have access to specialised integrated,
demand-oriented </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management software</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> that helps them to keep track of a global
workforce. Such software solutions typically offer various options for planning
evaluation in real-time, enabling fast reaction to deviations from the
forecasted demand for staff, which prevents problems with over or understaffing.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Generally speaking, workforce management software
packages are used for:</span></div>
<div class="MsoNormal">
<span style="font-family: Symbol; font-size: 10pt; line-height: 14.4pt; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Symbol; font-size: 10pt; line-height: 14.4pt; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><a href="http://www.getscheduled.co.uk/getscheduled/employee-scheduling-software" style="line-height: 14.4pt; text-indent: -18pt;"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt;">Employee scheduling</span></a><span style="font-family: Tahoma, sans-serif; font-size: 10pt; line-height: 14.4pt; text-indent: -18pt;">, skills and
locations</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Integration of employees’ details and skills
into the scheduling process<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Forecasting of workload and staff requirements<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Management of working times and shifts<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Analysis and monitoring of costs and budgets<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Financial
Modelling<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Accurate financial modelling of projects and associated budgets
is another major consideration in workforce management. In addition to the core
aspects of global </span><a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">workforce
management</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">, scheduling software is invaluable for predicting staffing
requirements.<o:p></o:p></span></div>
<div style="background: white; line-height: 14.4pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 4.8pt;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">By analysing historical data such as
sales figures, the number of customer contacts, check-out transactions or
orders to be processed, scheduling software systems can assist in establishing
likely demand. </span><span style="font-family: Tahoma, sans-serif; font-size: 10pt;">The calculated forecast values can then be converted into actual
staffing requirements.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Benefits
of Workforce Management Software<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The development of sophisticated scheduling software has
had a tremendous impact on the management of global workforces. Its
implementation has an enormous effect on budgets by slashing administrative
costs associated with staffing, scheduling, and managing employee work
schedules. Additional cost saving is seen in reduction of overtime, over/under
staffing and scheduling conflicts.<b><o:p></o:p></b></span></div>
<br />
<div class="MsoNormal">
<a href="http://www.getscheduled.co.uk/workforce-management-software"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Workforce
management</span></a> <span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">systems give human resources managers instant
access to information on scheduling, cost and employee availability. This
enables them to make faster and better informed decisions so they can respond
quickly to changing demands.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0tag:blogger.com,1999:blog-3658322436295867011.post-24590773330160304112013-07-11T13:27:00.001+01:002013-07-11T13:27:21.202+01:00How to Incorporate Poster Advertising Into Wider Advertising Campaigns<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">With the current renewal of interest in all forms of Out
Of Home advertising, the large format poster is now a rising star. Public
perception has changed and this is now used as an effective method of helping
to build a brand. It isn’t hard to see why.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Poster advertising benefits location owners and
advertisers alike in being able to engage large numbers of customers for
relatively low cost. It also extends the scope and effectiveness of marketing
messages to influence target audiences that are normally harder to reach.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Large outdoor<span style="color: red;"> </span></span><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">poster
advertising</span></a><span class="MsoHyperlink"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">is
becoming more innovative, larger and more creative. As technology continues to
develop, interactive campaigns will boost the medium to new levels, making it
an indispensible element of any integrated marketing strategy.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Integration
Into Wider Campaigns<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">A growing number of brands are now choosing to integrate
poster advertising into their wider marketing campaigns. The synergy created by
combining large outdoor posters with press, TV and radio advertising reinforces
the marketing message and increases campaign awareness among the general public
to unprecedented levels. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">As the<span class="msoIns"><ins cite="mailto:Aimee%20McKay" datetime="2013-07-09T11:39"> </ins></span>digital market continues to gain
importance and become the dominant force in today’s marketing world, some
companies have sought to combine this with more traditional forms of publicity.
Large eye-catching posters displaying a website or number to call for more
information provide a call-to-action for consumers. This ensures true
follow-through for advertisers and offers consumer a further opportunity for
engagement with the brand.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">Case
Study<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">HTC’s recent ‘Exceptional’ campaign is a perfect example
of the way poster advertising has been successfully combined with other
promotional methods, both online and offline, to </span><a href="http://www.blowup-media.co.uk/build-a-brand-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">build
a brand</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">. It demonstrates the power of Giant Posters and how
effective they can be when used as part of a larger integrated campaign.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">In order to mark the launch of the HTC One mobile phone
in the UK, HTC launched an online competition to find seven different banner
designs that were to be installed onto blowUP media’s Giant Posters in some of
the UK’s biggest urban centres. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">The Giant Poster campaign provided an outstanding
platform for many of the UK’s young creatives to have their work displayed on
one of the largest possible advertising formats. It was rolled out in seven
cities in the UK across sites that tally over 2500sqm in size – more than 20
Olympic-sized swimming pools. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">This method of </span><a href="http://www.blowup-media.co.uk/products/poster-banner-billboard-advertising/"><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">banner
advertising</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 10.0pt; line-height: 115%;">, combined with the interactive element of
the campaign, made it a huge hit with the public and industry leaders. It has
been estimated that HTC’s giant posters were seen by over 7,796,184 people.<o:p></o:p></span></div>
<div class="blogger-post-footer">You can keep up to date with our blog by subscribing via email. If you would like to learn more about ENS, please visit our website at <a href="http://ensltd.com">http://ensltd.com</a></div>Steve Munfordhttp://www.blogger.com/profile/15441614451247563204noreply@blogger.com0