blowUP media UK Boss Promoted to Group CEO

blowUP media UK Boss Promoted to Group CEO

Katrin Robertson Takes on Global Role

Today it was announced that Katrin Robertson, MD of blowUP media UK, has been promoted to Group CEO with immediate effect; taking over from Heinz Leuters, founder and now minority shareholder of blowUP media. This promotion follows a planned restructure by owners, Ströer Media AG, at blowUP media’s German head office.

Christian Schmalzl, executive board member at Ströer Media AG, explained ‘Katrin’s role had always encompassed an element of international work as she oversaw R&D, Marketing and European Sales for the Group as well as overseeing the UK office. This promotion gives her the chance to replicate her London success across all our international platforms.’

Robertson will also receive additional support from Nils Nerkamp who becomes CFO and Ernst Vos who will be taking over as CCO of the blowUP media Group.

Robertson, who has been with the agency since 1995, added ‘blowUP media has over 20 years’ expertise in large format, premium products. Having led the way in key European locations, especially London and Germany, we now have the opportunity to share this hard-won expertise with clients across all our markets. Equally, we want to feed our international knowledge back to clients where we feel it can help them with their advertising needs.’

Robertson concluded ‘As far as our UK clients are concerned, it will be business as usual – with the added benefit that our team will be able to offer them excellent market insight from a wider range of territories.’

ENDS

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

Editor’s Note:  Hi-res images attached in email.   blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk.

Premium Brand For Premium Advertising

Premium Brand For Premium Advertising
Marc Jacobs‘ Honey Perfume On Display in Birmingham

blowUP media today unveiled their latest outdoor digital campaign - Marc Jacobs‘ new Honey perfume. The new fragrance‘s bottle is a reimagining of Jacobs‘ Dot design, joining existing scents Daisy, Dot and Lola.

The fragrance will be promoted on blowUP media’s 61sqm Super Motion digital screen located on Birmingham High Street opposite the Bullring Shopping Centre. Targeting shoppers within the city centre, the site has an estimated footfall of 75,000 people per day.

Aimee Mckay, Sales Director of blowUP media UK says ‘This is an exciting campaign for our Super Motion site. The team at Marc Jacobs have come up with another strong creative concept that’s eye-catching and striking. That, combined with the sheer size and prime location of our Super Motion digital screen, has resulted in a stand-out campaign for them. It’s great to see brands like this opting to target city centre shoppers on our premium sites.‘

ENDS

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

Editor’s Note:  Hi-res images attached in email.   blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk.

Music Giant Uses Giant Poster Campaign to Launch Tour Sales

Music Giant Uses Giant Poster Campaign to Launch Tour Sales

Jay-Z’s Magna Carter Tour Tickets Launched via OOH Campaign

blowUP media today (19^th July 2013) unveiled the Giant Poster campaign promoting Jay-Z’s hotly anticipated Magna Carter Tour.

The creative, which mirrors that of the star’s first UK number one album, has been tailored to detail specific tour dates and ticket sales information in London, Birmingham and Manchester. blowUP media has also used the campaign to launch one of its own media sites, McLaren House in Birmingham, which stands at 200sqm.

Aimee Mckay, Sales Director of blowUP media said: ‘blowUP media has once more  proven it can provide large-scale platforms for big names and events – and names don’t come much bigger that Jay-Z’s.  This tour means a lot to a huge number of fans so a big statement was needed. This is why the tour promoters used our inventory to build on fan anticipation as Giant Posters are a great way to maximize exposure ahead of this autumn’s tour.’  

ENDS

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

Editor’s Note:  Hi-res images attached in email.   blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk.

Why The Automotive Sector Can Still Benefit from Outdoor Advertising

From the very beginning, the motor car and outdoor advertising have been very closely connected. Indeed the development of modern Out Of Home advertising mirrors that of the automobile itself.

As the automobile became the predominant form of road transport, OOH advertising steadily evolved to meet the needs of a growing and increasingly sophisticated motoring audience. The construction of hundreds of miles of A-roads and later motorways provided unprecedented opportunities for automobile advertisers to reach out to thousands of drivers and passengers all over the country through large-scale billboard advertising.

Building brands

Car manufacturers were quick to recognise the importance of OOH advertising which was uniquely situated to reach out to their target audience. Early on in the 20^th century, billboard advertising began to be extensively used for the purpose of brand building by automobile advertisers.

Despite the development of radio, television and more recently even internet advertising, OOH advertising remains as popular as ever with car manufacturers looking to build a brand or increase awareness. The abundance of billboards and poster advertising still to be found along most of Britain’s major roads proves that this simple but effective form of automotive advertising has endured the test of time. 

Modern automotive advertising

Just like the automobile industry which has been evolving since the introduction of Ford’s Model-T, OOH advertising has experienced constant innovation with changes in the materials being used, as well as technology developments such as digital screens. Automotive advertising has been quick to embrace these developments.

Nissan chose digital OOH advertising to generate awareness of the distinctive new limited edition Nissan Juke Kuro, a departure from other models in its class. The Urban Adventurers theme was selected to convey a constant brand message to the target market of brave, dynamic and adventurous men. It emphasised the ’cross over‘ nature of the vehicle – both a smart business and a sporty leisure car.

Nissan ran a 14 day campaign on blowUP Media’s high quality Super Motion digital screen in a busy central city area of Birmingham. The interest generated by this campaign contributed to what turned out to be Nissan’s most successful launch ever.

A growing number of automotive brands are starting to integrate OOH advertising into their wider press, TV and social media campaigns to reinforce the marketing message and increase campaign awareness to unprecedented levels. VW ran a three-stage campaign in 33 countries to introduce the VW Golf VII, combining poster advertising with online promotion and TV adverts. Great focus was put on online aspects and interactivity from the start of the campaign. A website was used to instigate lively discussions about the Golf Vll on social networks such as Facebook, Twitter and Google+ 

Sports PR Mistakes Part One

One of the oldest adages any sports public relations agency has to listen to is ‘surely, all publicity is good publicity’? It isn’t. There will be some advisors who disagree but very much like the stance of ‘see you in court’ in the opinion of ENS, it is a strategy of diminishing returns.

There is one type of good publicity, namely the sort that gets the message you wanted across – and many types of bad. Here are just a few examples of things that we regularly see

1.     Failing to understand why PR is required: We frequently receive sports PR briefs from prospective clients saying they ‘want PR’ but failing to say what PR needs to do achieve beyond ‘awareness’. We fully appreciate the power of awareness but it isn’t an end in itself. Establish exactly what is this awareness is to achieve and you are significantly further down the road of creating a sound campaign

2.     Not agreeing what success looks like: This can apply to any PR brief and is as much the fault of the agency as the client. Setting to work on an initiative without both sides understanding what constitutes success is ill-advised and usually results in disappointment all round. It is important for all parties to know what the client is looking to achieve and, not least of all, what level and type of coverage is going to make them happy. This includes both traditional PR and online public relations.

We once won a piece of business where the client required public relations support and challenged us to bring an new idea to every meeting; after six months not only did the client look a bit awkward every time we talked through the ‘idea of the month’ not one idea was adopted. We asked the client what the problem was – bad ideas? Lack of budget? Wrong strategy? Nope, the client looked sheepish and explained that ‘We only want trade PR really but one of the Directors involved in the pitch gets excited about really creative consumer PR. We only threw in that challenge to appease him and never thought any agency would ever follow up on it.’

3.     Celebrity at any cost: Undoubtedly a relevant celebrity can help your message get cut through – but choose them with care, especially when it comes to sport PR. Make sure you have the celebrity confirmed before you talk to journalists, it is a sure-fire way to incur their wrath if you promise them Brian O’Driscoll the deliver Brian Dowling, Similarly any personality who fronts a lot of campaigns may guarantee you a slot in the Mail Online, but consider whether the feature is as likely to be remembered for the celeb as the product, service or cause they are promoting.