Monday, 21 January 2013
Talon Appoints Andy Tilley as Chief Strategy Officer
Out of Home sector, as well as providing the strategic interface with agencies, clients and media owners. Talon’s CEO, Eric Newnham, said ‘Our vision for Talon is to be foremost at the next stage for Out of Home. There are a lot of new opportunities emerging in the sector and we intend to embrace them. This means that integration, collaboration and strategic thinking must be at the heart of what we do. Andy has joined us to give an added dimension to this thinking. His track record speaks for itself and we are delighted that he will be working at Talon.’ Tilley added ‘When you consider the levels of innovation and investment in the Out of Home sector and the plethora of multilayered opportunities that it can now provide for clients and agencies, we need to ditch the ‘paper-and-paste’ thinking that permeates the industry and take a different approach. Technology has all but removed the delineations common to conventional channel thinking; the silo mentality has to go and make way for a more collaborative approach between agencies, clients and media owners - one that embraces digital, is agile and creative and is able to integrate Out of Home Media (OOH) into the broader media and marketing ecosystem. Talon has recognised this in a way that I find very exciting and which can only be good for our client and agency partners. The senior management at Talon are an impressive, forward thinking group who have the freedom to do things differently given the independence of the board. I relish this way of working and look forward to joining them enormously.’ Bio Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media, including poster advertising, bus advertising and tube advertising.
Posted by Steve Munford at 10:59