Tuesday, 29 January 2013
OMNICOM MEDIA GROUP UK ANNOUNCES TALON AS NEW OUT OF HOME SPECIALIST AGENCY
OOH) specialist agency of record, replacing Aegis’ Posterscope. Talon was established in 2007. In July 2012 Eric Newnham purchased a majority stake in Talon and became its CEO. Over the past six months, Talon has heavily invested in the industry’s best personnel, systems and tools with a view to becoming the UK’s most future-facing, digitally-led and innovative Out Of Home specialist agency. Philippa Brown, CEO, Omnicom Media Group UK says “Talon approached us last year to help them shape a new type of Out Of Home specialist agency for the UK. Given Talon’s ambition to lead the marketplace, the evident pedigree of its leadership, the quality of their tools and systems, and their commitment to providing our clients with a fresh, powerful and integrated approach to Out Of Home media in the UK, we could not turn down this exciting opportunity to join forces”. Colin Gottlieb, CEO, Omnicom Media Group EMEA adds “Our relationship with Posterscope goes back many years and we thank them for their professional and dedicated service. Out Of Home is changing rapidly and will witness even greater acceleration given the explosive growth of the mobile internet. The timing of Talon’s approach to us and the opportunity for us to help drive this exciting change proved irresistible”. Eric Newnham, CEO, of Talon Ltd says “At Talon we have created a mould-breaking Out of Home company that is unafraid to challenge the conventions of the industry and do things very differently. We are delighted that Omnicom Media Group UK shares our ambition and we look forward to working with them and their clients”. For more information contact Sam Phillips, Chief New Business and Marketing Officer, Omnicom Media Group, UK via email@example.com or call on 020 3037 7011. Note to Editors: • Omnicom Media Group (OMG) is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide, PHD Network and M2M, as well as a number of specialised companies in areas including search engine marketing, sports and entertainment marketing, econometric modelling, branded content production, corporate asset barter and ethnic marketing. • Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Posted by Steve Munford at 11:26