Thursday, 3 January 2013
Brighton: On the Cutting Edge of Advertising
Brighton media is also unique in offering ‘state of the art’ super-slim smart screen technology, so advertisers can create and broadcast advertisements in real time - a real advantage over traditional forms of outdoor advertising. This dynamic media will be a great way for organizations of any size to reach out to their customers, from large multinational companies looking to capitalize on the mass market of 360,000 consumers who will pass the screen each week, to small businesses looking to make a targeted, local impact via a cost effective medium that may have previously been unavailable to them. Brighton is widely regarded as a very aware place to live so typically, in the spirit of the town, the Brighton big screen looks set to become a community resource. Charities, not-for-profits and arts groups can enjoy a ‘value-added’ service, which puts outdoor advertising within their financial reach. Additionally, the local police have been promised free use of the screen for important public information, such as missing persons or safety announcements. With the town looking set to embrace another truly cutting edge piece of media thinking, Brighton once again proves that it is more than just a great place for visitors, it is great for forward thinking businesses too. Bio Maxx Media creates dynamic media and digital outdoor advertising, changing the face of the media in Brighton and the South Coast with its Brighton big screen.
Posted by Steve Munford at 12:58