Last
week The Mail online’s sidebar of shame made me think (and that’s not a
sentence you can write often). A reader had commented on a story referencing a
British Olympian’s ‘reported income’, posing the question that if the
‘reported’ earnings were correct – or even half correct – then was the athlete
concerned required to repay their lottery funding? The athlete concerned
probably wasn’t too thrilled with their income being tabloid fodder but that is
a whole different sports PR
question.
The
issue of funding repayment is hardly an unfair one, especially given the
economic times we find ourselves in now. Students repay their loans once they
hit a certain income bracket so why shouldn’t we ask the same of any sports
person who has been the beneficiary of funding? Athletes receive funded income
in two ways; their governing bodies are given between £30,000 and £55,000 per
athlete – on a sliding scale subject to their ‘podium’ potential – to pay for
support services such as coaching, warm weather training, access to sports
medicine etc. Athletes are then gifted another £13,800 to £27,700 directly
each. Clearly this isn’t megabucks but given the average salary in the UK is
£27,500, it isn’t too shoddy either.
Few
people question the dedication and sacrifice it takes to become an elite
athlete but plenty of people work incredibly hard without the prospect of
increased fame and fortune. It is churlish to object to any money that comes
with hard-earned success but nor is it unreasonable to ask high-earners to
repay grants or funding from the public purse if those helped them get to where
they are financially.
Many
sports people do a huge amount to help and inspire others, especially school
children. The cynical suggest that this is pure sports PR
company
spin but usually athletes willing to undertake this type of work take huge
pleasure in it. Remember the picture of a pre-teen Laura Trott meeting Bradley
Wiggins? The look on both their faces may be a sports PR dream but is
something you can’t fake. Athletes love their sports and they love it when
other people love the sport too. However, the way the current UK system
operates means that we are relying on ad hoc acts of goodwill when really it is
good funding that delivers international sporting success. As beneficiaries of
the system it would be hard, on that basis, to see why successful sports stars
would resent being asked to pay back.
No comments:
Post a Comment