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Thursday, 13 June 2013

Volkswagen Commercial Vehicles Mark Shift in Strategy With Partnership-Focused Brand Promise

Volkswagen Commercial Vehicles have launched a new brand promise to its market, and blowUP media are delighted to deliver the largest OOH advertising site in this significant campaign.

The multi-channel execution launched this week with the message – We never forget the most important name on our vans. Yours. The creative copy shows real-life examples of business partnerships in action with VW and includes customers telling their story alongside the iconic Transporter model as the ‘hero’ vehicle. The campaign is running across OOH, print, radio, point-of-sale, digital and social media. blowUP media’s involvement has been across three Giant Poster sites in London and Birmingham including the iconic 486sqm Alfa Laval M4 Outbound which is regarded as a flagship OOH location as part of the overall campaign.

blowUP media MD, Katrin Robertson explained: ‘Volkswagen has chosen three small businesses to feature in its campaign. Our Giant Posters provide an unprecedented platform for such companies, which are displayed on sites associated with the world’s leading brands. The Alfa Laval M4 site alone will expose them to an estimated 125,000 people every day. It‘s a fantastic way of demonstrating Volkswagen’s new brand promise.'

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

Editor’s Note:   blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk

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