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Monday, 10 June 2013

Nike’s England Kit Campaign Leverages Manchester’s New Giant Poster Site

On Monday (20th May 2013) blowUP media  launched the largest poster site outside London in Manchester’s Piccadilly Gardens. The unveiling was especially poignant as it was part of Nike’s new England team kit launch campaign, modeled by local star player, Danny Welbeck, who plays for England and Manchester Utd.

Another accolade for blowUP media’s Manchester site is that the 508 square metre site was the only OOH of any kind to be used in the England sponsor’s campaign.

Katrin A. Robertson, Managing Director of blowUP media explained ‘By sponsoring something as cherished as the England football team, a big brand like Nike is looking to make a huge statement, using a Giant Poster allows them to do this – especially as there are few bigger than our new site in Manchester. Delivering big campaigns like this shows that Giant Posters can be both nimble and impactful.’

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

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