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Thursday, 25 October 2012

Proud to be British

London's original promise to 'inspire a generation' sounded grandiose, even glib, and yet the substance of that pledge has been reached this summer in the most stirring, moving fashion. The Olympic Games have had a positive effect on the UK. 2012 was a great year for our Olympians: 29 Gold Medals, 17 Silver, 19 Bronze gives an overall total of 65 Medals. The 30th Olympiad brought prosperity and pleasure to a downbeat nation. It was a much needed boost for the people of Britain and it really made its citizens proud to be from the British Isles. A tiny nation off the coast of Europe hosted the biggest party; it really put Britain back on the map and showed off its amazing culture. The spirit of the Olympics has been so inspiring. The scale of the Olympic Park made you realise that places can be turned around from derelict wasteland to top class sports facilities, or to any other creation depending on the dream. So impeccably constructed were these Olympic Games that Britain is imbued today - to an extent not even Lord Coe could have envisaged - with a renewed self-belief and a confidence that, for all the daily tensions and gripes in its metropolis, that it can still choreograph a spectacle of life-affirming splendour, one that is in every sense the envy of the world. From the second that sheep and geese were brought into the Opening Ceremony as part of Danny Boyle's bucolic idyll, these have been Games framed by the iconography of Britain. RhinoGB, the retro rugby brand born out of the scrum, is also feeling very British of late. It's in that brutal cauldron that strength, toughness and experience prevail, and the Rhino brand has been synonymous with optimum player preparation and performance for all levels of rugby, for over 25 years. The RhinoGB rugby leisure collection draws its inspiration from that rich heritage of performance characteristics, and is now being worn by players at the top of their game, and is already receiving a growing celebrity following. Their range has a fine balance of rugby authenticity, rugby vintage 'university' style and the latest materials that enhance comfort and style for all forms of relaxation. It seems everybody wants to celebrate being British; last month Ronnie Fox was at the Premiere for Frank Harpers St George’s Day Film, wearing a Union Jack T Design Jacket by RhinoGB.

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